Young Women's Attitude towards Counterfeiting Cosmetics: an Empirical Study

• Autorzy: Hela Diouani , Khadidja Bechelaghem , Amel Graa

Warianty tytułu

Stosunek kobiet do podrabiania kosmetyków: badanie empiryczne

• Języki publikacji: EN

Abstrakty

EN

The present research aimed to pinpoint the factors shaping attitudes towards counterfeiting and how these attitudes influence the intention to purchase counterfeit products. The work tries also to take a step back from previous research contributions, to develop a model for understanding attitudes towards counterfeit products. To achieve this aim, a quantitative study was undertaken using a questionnaire survey was administered to a sample of 250 women in Algeria. To assess our hypotheses, a structural equation modelling (SEM) was employed. Findings showed that factors such as insensitivity to counterfeiting, economic considerations as well as perceived risk directly impact the attitude towards counterfeiting. (original abstract)

Celem niniejszego badania było określenie czynników wpływających na postawy wobec podróbek oraz wpływu tych postaw na intencję zakupu podrobionych produktów. W pracy podjęto jednak próbę cofnięcia się o krok od wcześniejszych wkładów badawczych, aby modelować podejście do podrabianych produktów. Badanie ilościowe z wykorzystaniem ankiety przeprowadzono na próbie 250 kobiet w Algierii. Aby ocenić nasze hipotezy, zastosowano modelowanie równań strukturalnych (SEM). Wyniki wykazały, że czynniki takie jak niewrażliwość na podrabianie, aspekt ekonomiczny, postrzegane ryzyko bezpośrednio wpływają na postawę wobec podrabiania. (abstrakt oryginalny)

Słowa kluczowe

EN

Social attitudes; Consumer behaviour; Woman; Cosmetics market; Cosmetics; Risk; Purchasing

PL

Postawy społeczne; Zachowania konsumenta; Kobieta; Rynek kosmetyków; Kosmetyki; Ryzyko; Zakup

• Czasopismo: Marketing Instytucji Naukowych i Badawczych
• Rocznik: 2023
• Numer: nr 4 (50)
• Strony: 93--114

Twórcy

autor

Hela Diouani

• Djillali Liabes University, Sidi Bel Abbes, Algeria

autor

Khadidja Bechelaghem

• Djillali Liabes University, Sidi Bel Abbes, Algeria

autor

Amel Graa

• Djillali Liabes University, Sidi Bel Abbes, Algeria

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Identyfikatory

DOI

10.2478/minib-2023-0024