Metaverse Technologies in Product Management, Branding and Communications : Virtual and Augmented Reality, Artificial Intelligence, Non-fungible Tokens and Brain-computer Interface

• Autorzy: Nir Kshetri
• Języki publikacji: EN

Abstrakty

EN

Purpose - To examine the effects of the metaverse on firms' marketing activities.

Design/methodology/approach - A conceptual paper.

Findings - It provides evidence of the growing importance of different value capture mechanisms in the metaverse.

Originality/value - Among the first articles on this topic.
<(original abstract)

Słowa kluczowe

EN

Augmented reality; Virtual reality; Artificial intelligence; Product management; Branding; Metaverse

PL

Rozszerzona rzeczywistość; Rzeczywistość wirtualna; Sztuczna inteligencja; Zarządzanie produktem; Budowanie świadomości marki; Metaświat

• Czasopismo: Central European Management Journal
• Rocznik: 2023
• Tom: 31
• Numer: nr 4
• Strony: 511--521

Twórcy

autor

Nir Kshetri

• University of North Carolina Greensboro, Greensboro, North Carolina, USA

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• Further reading
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Identyfikatory

DOI

10.1108/CEMJ-08-2023-0336