Impact of Consumers' Awareness Concerning Eco-labelling on Their Behavior. A Proof Based on Literature Review

• Autorzy: Jerzy Żuchowski , Aleksander Lotko , Małgorzata Lotko , Magdalena Paździor
• Języki publikacji: EN

Abstrakty

EN

Purpose: Identifying the impact of consumers' awareness concerning eco-labelling on their pro-ecological market behavior. Design/methodology/approach: A critical and comparative literature review was chosen as a research method. Findings: Most of the results found in the literature confirm that awareness concerning eco-labelling positively impacts consumers' pro-ecological behavior. Generally the findings indicate that eco-labelling is often worthwhile because it enhances the business rationale for delivering products with eco-components. Research implications: The change in consumer awareness in the area of eco-labelling leads to the change of consumer behavior towards ecological products. Hence the use of eco-labels can be an important marketing tool in shaping consumer behavior on the market. Practical implications: The findings indicate that eco-labelling is worthwhile as it enhances the business rationale for delivering products with eco-components. Originality/value: The identification, estimation and evaluation of the model of direct relation between consumer awareness concerning eco-labelling and consumer pro-ecological behavior on the market. (original abstract)

Słowa kluczowe

EN

Consumer awareness; Consumer behaviour; Ecological packaging; Ecological awareness

PL

Świadomość konsumenta; Zachowania konsumenta; Ekologia opakowań; Świadomość ekologiczna

• Czasopismo: Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
• Rocznik: 2023
• Numer: z. 175 Contemporary management = Współczesne zarządzanie
• Strony: 687--702

Twórcy

autor

Jerzy Żuchowski

• Kazimierz Pułaski University of Technology and Humanities in Radom, Poland

autor

Aleksander Lotko

• Kazimierz Pulaski University of Technology and Humanities in Radom, Poland

autor

Małgorzata Lotko

• Kazimierz Pulaski University of Technology and Humanities in Radom, Poland

autor

Magdalena Paździor

• Kazimierz Pulaski University of Technology and Humanities in Radom, Poland

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Identyfikatory

DOI

10.29119/1641-3466.2023.175.43