Warianty tytułu
Języki publikacji
Abstrakty
The article develops the thesis that the importance of responsible management is perceived by employees in the aspect of the company's marketing activities. The following research problem was formulated: which of the distinguished areas of activity (relations with the company's stakeholders, market position, revenues, and costs of the company) is most influenced by responsible manage-ment? The purpose of the article was to demonstrate what functions responsible management serves in the eyes of representatives of Polish enterprises. Quantitative research based on a standardized questionnaire was conducted based on representative samples of Polish enterprises in March 2022. On the basis of the research, it was found that marketing instruments have a greater impact on the competitive position of companies than activities in the area of responsible management. Ethical issues are perceived depending on the situational context. Responsible management is more often seen as a marketing instrument than a moral imperative to act (original abstract)
Czasopismo
Rocznik
Tom
Numer
Strony
23--39
Opis fizyczny
Twórcy
autor
- Warsaw School of Economics
Bibliografia
- Aczel, A. D. (1993). Complete business statistic. Boston: Irwin.
- Ali Aribi, Z, Almahrog, Y., Arun, T. (2018). Earnings management and corporate social responsibility: UK evidence, "Journal of Financial Reporting and Accounting", 16 (2), pp. 311-332, doi:10.1108/JFRA-11-2016-0092
- Amoako, G. (2020). A conceptual framework: Corporate environmental management activities and sustainable competitive advantage. "Management of Environmental Quality", 31 (2), pp. 331-347, doi:10.1108/MEQ-09-2019-0187
- Aronson, E. (1976). Człowiek istota społeczna. Warszawa: Państwowe Wydawnictwo Naukowe PWN.
- Bahta, S., Bikanyi, K. J., Islam, Md.R., Yun, J. (2021). How does CSR enhance the financial performance of SMEs? The Mediating role of firm reputation. "Economic Research - Ekonomska Istraživanja", 34 (1), pp. 1428-145,doi: 0.1080/1331677X.2020.1828130
- Barnett, M. L. (2007). Stakeholder influence and capacity and the variability of financial returns to corporate social responsibility. "Academy of Management Review", 32 (3), pp. 794-816, doi:10.5465/amr.2007.25275520
- Bowring, F. (2015). Negative and Positive Freedom: Lessons from, and to, sociology. "Sociology",49 (1), pp. 156-171, doi: 10.1177/0038038514525291
- Carnegie, A. (2007). The Autobiography of Andrew Carnegie and the Gospel of Wealth. London: Penguin Putnam Inc.
- Conaway, R., Laasch, O. (2016). Responsible Business: The Textbook for management learning, Competence and Innovation, London: Routledge, doi: 10.4324/9781351284325
- Dąbrowska, A., Sołek-Borowska, C., Zajkowska, M. (2022), Consumer social responsibility.Unpublished research report. Warszawa: Szkoła Główna Handlowa w Warszawie.
- Denis, D. J. (2018). SPSS Data Analysis for Univariate, Bivariate, and Multivariate Statistics. New Jersey: John Willey & Sons, doi:10.1002/9781119465775
- Ennals, J. R. (2014). Responsible management. Berlin: Springer, doi:10.1007/978-3-642-55401-8
- Ferrell, O. C., Ferrell, L. Hair, J., Harrison, D. E. (2019). Business ethics, corporate social responsibility, and brand attitudes: An exploratory study. "Journal of Business Research", 95, pp. 491-501, doi: 10.1016/j.jbusres.2018.07.039.Retrieved from https://www-1sciencedirect--1com-1brp226lq0757.han.sgh.waw.pl/science/article/pii/S0148296318303588
Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
bwmeta1.element.ekon-element-000171680100