The Prospect of Business Undergraduates' Intention to Engage in Digital Entrepreneurship: Do Government Initiatives Matter?

• Autorzy: Amy Yeo Chu May , Eyva Lim Koon Hui

Warianty tytułu

Możliwości zaangażowania studentów biznesu w przedsiębiorczość cyfrową. Czy rządowe inicjatywy mają znaczenie?

• Języki publikacji: EN

Abstrakty

EN

The synergies between rapid information technology (IT) development and the shifting paradigms of economic transactions have led to the emergence of digital entrepreneurship. This study aims to investigate potential precursors affecting the intention of final-year business students to engage in digital entrepreneurship. This research was examining the IT acceptance among the business students by employing two tailored technology acceptance models based on the theory of planned behavior and theory of reasoned action models. A sample of 302 respondents were analyzed using SPSS and Smart-PLS. The results revealed that fresh graduates' intentions to engage in digital entrepreneurship were significantly influenced by their own attitudes towards IT. The study also reaffirmed that the dimensions of I. Ajzen's theory of planned behavior model, including attitude towards IT, perceived usefulness, perceived ease of use, subjective norms except perceived risk have a "direct effect" on undergraduates' interest in an Internet-based business model. Although the results have contributed to filling the paucity of the empirical research in digital entrepreneurship, particularly in the Asian region, the availability of information technology, government resources and support to affect digital usage and behavior are not to be underestimated.(original abstract)

Współdziałanie szybkiego rozwoju technologii informatycznych i zmiennych paradygmatów transakcji gospodarczych doprowadziło do powstania przedsiębiorczości cyfrowej. Niniejsze badanie ma na celu analizę potencjalnych czynników wpływających na zamiar zaangażowania się studentów ostatniego roku kierunku biznes w przedsiębiorczość cyfrową. Prezentowane badania dotyczyły akceptacji technologii informatycznych wśród studentów biznesu. Wykorzystano w nich dwa modele akceptacji technologii oparte na teorii planowego zachowania i teorii uzasadnionego działania. Analizie z wykorzystaniem SPSS i Smart-PLS poddano próbę 302 respondentów. Wyniki pokazały, że na zamiar zaangażowania się w przedsiębiorczość cyfrową znaczący wpływ miały postawy absolwentów wobec technologii informatycznych. Badanie potwierdziło również, że wymiary modelu teorii planowego zachowania według I. Ajzena, m.in. stosunek do technologii informatycznych, ich postrzegana przydatność i łatwość użycia oraz subiektywne normy z wyjątkiem postrzeganego ryzyka, mają bezpośredni wpływ na zainteresowanie studentów modelami biznesowymi bazującymi na wykorzystaniu Internetu. Chociaż przedstawione wyniki uzupełniają lukę poznawczą dotyczącą badań empirycznych nad przedsiębiorczością cyfrową, zwłaszcza w Azji, nie należy lekceważyć kwestii dostępności technologii informatycznych oraz rządowych zasobów i wsparcia pozwalającego wpływać na użytkowanie technologii cyfrowych i powiązane z tym zachowania.(abstrakt oryginalny)

Słowa kluczowe

EN

Digital technologies; Higher education; Risk perception; Entrepreneurship

PL

Technologie cyfrowe; Szkolnictwo wyższe; Postrzeganie ryzyka; Przedsiębiorczość

• Czasopismo: Studia z Polityki Publicznej / Szkoła Główna Handlowa
• Rocznik: 2023
• Tom: 10
• Numer: nr 1
• Strony: 9--40

Twórcy

autor

Amy Yeo Chu May

• Tunku Abdul Rahman University of Management and Technology, Malaysia

autor

Eyva Lim Koon Hui

• Tunku Abdul Rahman University of Management and Technology, Malaysia

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Identyfikatory

DOI

10.33119/KSzPP/2023.1.1