Rethinking Retail through Strategic Sustainability Management

• Autorzy: Ragul Senthi , Vishskha Kumari
• Języki publikacji: EN

Abstrakty

EN

This book chapter uses the case study of Bed Bath and Beyond (BBBY) and Adidas to illustrates how sustainability can give strategic advantage to retail firms. A well-known retailer in the home products industry, Bed Bath & Beyond has seen its fair share of difficulties in the constantly changing retail environment. The retail firm was in business for over fifty years and filed for bankruptcy in April 2023 (Biron et al., 2023). BBBY was one of the favorite stops for consumers for bedding, bath essentials, kitchenware, home decor, furniture, and outdoor products, and the company had seen its best years from 1971-2018. However, the changing retail environment demanded constant change. Like many conventional brick-and-mortar stores, the firm was under pressure from several directions, including the growth of e-commerce and shifting consumer tastes. Aspects of sustainability, both from a consumer and an environmental standpoint, have played vital roles in adding to these difficulties. Many factors contributed to the downfall of the retail giant. For instance, BBBY failed to have a seamless e-commerce website during the COVID-19 pandemic and replaced the branded products with local and BBBY brands in their store. On the other hand, Adidas, a pioneer in the sportswear industry, is an example of a company that embraces sustainability from all angles.(fragment of text)

Słowa kluczowe

EN

Sustainable development; Retail trade; Competitive advantage; Ecology

PL

Rozwój zrównoważony; Handel detaliczny; Przewaga konkurencyjna; Ekologia

• Czasopismo: Scientific Publications / University of Economics in Katowice
• Rocznik: 2023
• Tom: International Service Management in the Context of Sustainable Development
• Strony: 343--352

Twórcy

autor

Ragul Senthi

• The Ohio State University, USA

autor

Vishskha Kumari

• The Ohio State University, USA

Bibliografia

• Asad, H. (2021). Adidas ceo: 70% of consumers prefer to buy sustainable products - environment + energy leader. Https://Www.Environmentenergyleader.Com/. https:// www.environmentenergyleader.com/2021/06/adidas-ceo-70-of-consumers-prefer- to-buy-sustainable-products/.
• Banker, S. (2021). Do consumers care about ethical sourcing? Forbes. https://www.forbes. com/sites/stevebanker/2021/10/05/do-consumers-care-about-ethical-sourcing/?sh= 42e229325f50.
• Carey, S. (2017). How adidas is bringing its customer experience approach to employee feedback. Computerworld. https://www.computerworld.com/article/3427394/how- adidas-is-bringing-its-customer-experience-approach-to-employee-feedback.html.
• Bar Am, J., Doshi, V., Malik, A., Noble, S., & Frey, S. (2023). Consumers care about sustainability - and back it up with their wallets. https://www.mckinsey.com/ industries/consumer-packaged-goods/our-insights/consumers-care-about- sustainability-and-back-it-up-with-their-wallets

Identyfikatory

DOI

10.22367/uekat.9788378758754