Senior Consumers Attitudes Toward Sustainable Consumption

• Autorzy: Sławomir Smyczek
• Języki publikacji: EN

Abstrakty

EN

The dynamically progressing process of population aging in highly developed countries has become an impulse for the popularization of the so-called idea originating from Japan. silver economy, i.e., focusing socio-economic activities on the segment of older people. At the same time, it is expected that the observed demographic processes will increase the quantitative potential of this group in the coming years, and its current diversity  the segment of older people includes both professionally active people and retired consumers  will increase even further. Moreover, the report 'The Silver Economy' prepared in 2018 at the request of the European Commission shows that by 2025 the fastest development of the silver economy (measured by consumption expenditure of older people) will take place in the countries of Central and Eastern Europe. This means that in Poland, not only will the number of senior consumers continue to grow, but they will also become an important market force determining the direction and nature of consumption in our country. Taking into account the ambitious plans to achieve zero-emission of the European economy by 2050 included in the European Green Deal, this consumption will have to be sustainable, which in turn means that the lifestyle of older people will be determined by behaviors that favor sustainability. Taking into account the above, the aim of the research was to identify the attitudes of senior consumers towards the sustainability category itself and sustainable consumption in households. Shaping such lasting positive attitudes of senior consumers towards sustainable consumption in their households in the long run may turn into behavior consistent with the principles of sustainability and bring beneficial effects both for seniors themselves, their households, subsequent generations and the entire economy. (fragment of text)

Słowa kluczowe

EN

Demographic situation; Ageing of the population; Silver economy; Silver marketing; Sustainable consumption; Elderly people

PL

Sytuacja demograficzna; Starzenie się społeczeństw; Srebrna gospodarka; Srebrny marketing; Konsumpcja zrównoważona; Ludzie starsi

• Czasopismo: Scientific Publications / University of Economics in Katowice
• Rocznik: 2023
• Tom: International Service Management in the Context of Sustainable Development
• Strony: 213--225

Twórcy

autor

Sławomir Smyczek

• University of Economics in Katowice, Poland

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Identyfikatory

DOI

10.22367/uekat.9788378758754