Sustainable Consumer Behavior and Cooperative Platforms - Motivation and Determinants

• Autorzy: Marta Grybś-Kabocik , Agnieszka Tetla
• Języki publikacji: EN

Abstrakty

EN

Sharing economy is a concept that was undergoing major development throughout the last years. In the beginning, it was perceived as a solution that triggers environmentally-friendly actions, promotes deconsumption and spreads ecological awareness (Botsman & Rogers, 2010). Along with the development of online collaborative platforms, many consumers started to use the opportunity to borrow or exchange goods, ideas, money and even time with other consumers. Alongside, corporations and other organizations have been challenged. Consumers while using collaborative platforms do not adhere to the regular market rules. Collaborative consumption while having a positive impact on the environment, became also a cheaper alternative for many businesses. As a result, throughout the years it started to gain negative publicity, as new corporations like Uber arose, exploiting the sharing economy power (Frenken, 2017). Researchers and economists started to call sharing economy a new business model for which a new term was indicated - platform capitalism (Srnicek, 2017). As a result, there is a need to verify what are the consumers' motives to join cooperative platforms. It will help to identify if cooperative platforms support the development of sustainable behavior, or if the effect is reversed. Moreover, platform capitalism is not the only alternative term used for the same concept. In the literature on the subject, several terms relating to this phenomenon can be found: open cooperation, the sharing economy, cooperative consumption, co-consumption or a collaborative society. In general, these concepts refer to the phenomenon of cooperation, the participants of which have a common goal, jointly create a product or service and share the results with each other (Jemielniak & Przegalińska, 2020).(fragment of text)

Słowa kluczowe

EN

Consumer; Sharing economy

PL

Konsument; Ekonomia współdzielenia

• Czasopismo: Scientific Publications / University of Economics in Katowice
• Rocznik: 2023
• Tom: International Service Management in the Context of Sustainable Development
• Strony: 264--277

Twórcy

autor

Marta Grybś-Kabocik

• University of Economics in Katowice, Poland

autor

Agnieszka Tetla

• University of Economics in Katowice, Poland

Bibliografia

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Identyfikatory

DOI

10.22367/uekat.9788378758754