Food Safety Concerns from the View of Gen Z Students in Poland

• Autorzy: Eugenia Czernyszewicz
• Języki publikacji: EN

Abstrakty

EN

Purpose: This paper aims to identify sources of concern in food safety. Achieving this goal will help determine the extent to which food safety concerns are related to various sources of food information. Such information can help build Gen Z students' confidence in food safety.

Design/methodology/approach: The research was examined in 2022 using a face-to-face survey among students of a major university in Poland. The survey questions were divided into two sections including metrics questions describing the respondents. Individual food concern sources were rated on a 5-point scale from "does not matter "to "to a very great extent". Descriptive statistics were used to describe the characteristics of the sample of respondents. A factor analysis was conducted using the principal components method to simplify and reduce the number of sources of concern in food safety identified in the study.

Findings: The research showed that the main sources of concern of Generation Z consumers about food safety are related to food safety tools and supervision, in addition to the producer and the place of production and purchase of food, and also stem from the situation and factors related to the external environment of the food industry.

Research limitations/implications: Only students in Poland were surveyed. In the future, comparing students' opinions from other countries and social groups would be interesting. Practical implications: The information obtained from the research can help build Gen Z consumers' confidence in food safety and reduce illnesses from the consumption of unsafe food. Social implications: The information from the research can help public policy build on food safety among Gen Z consumers. On the other hand, they can help prevent illnesses from consuming unsafe food through more effective public food campaigns.

Originality/value: The study's contribution to the literature is to point out the importance of different food concern sources. This helps build Gen Z consumers' confidence in food safety.(original abstract)

Słowa kluczowe

EN

Food security; Students; Generation Z; Information source

PL

Bezpieczeństwo żywnościowe; Studenci; Pokolenie Z; Źródła informacji

• Czasopismo: Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
• Rocznik: 2023
• Numer: z. 188 Współczesne zarządzanie = Contemporary management
• Strony: 45--56

Twórcy

autor

Eugenia Czernyszewicz

• Uniwersytet Przyrodniczy w Lublinie

Bibliografia

• 1. Ariyawardana, A., Ganegodage, K., Mortlock, M.Y. (2017). Consumers' trust in vegetable supply chain members and their behavioral responses: A study based in Queensland, Australia. Food Control, 73, p. 193-201.
• 2. Bánáti, D. (2008). Fear of food in Europe? Fear of foods in Europe through Hungarian experience. Trends Food Sci. Technol., Vol. 19, Iss. 8, pp. 441-444.
• 3. Bánáti, D. (2011). Consumer response to food scandals and scares. Trends Food Sci. Technol., Vol. 22, Iss. 2-3, pp. 56-60.
• 4. Barbarossa, C., De Pelsmacker, P., Moons, I., Marcati, A. (2016). The influence of country- of-origin stereotypes on consumer responses to food safety scandals: The case of the horsemeat adulteration. Food Qual. Prefer., 53, p. 71-83.
• 5. Bugdol, M. (2010). Wymiary i problem zarządzania organizacją opartą na zaufaniu. Kraków: Wyd. UJ.
• 6. Deb, M., Alam, M.J., Salauddin, M., Begum, P., McKenzie, A.M. (2023). Consumer concern about food safety hazards along the vegetable value chain in Bangladesh. Soc. Sci. Humanit. Open, 7, 100448.
• 7. Dosman, D.M., Adamowicz, W.L., Hrudey, S.E. (2001). Socioeconomic Determinants of Health- and Food Safety-Related Risk Perceptions. Risk Analysis, Vol. 21, Iss. 2, pp. 307-317.
• 8. Fan, Y., Zili, H. (2021). Health communication and trust in institutions during the COVID-19 lockdown in China's urban communities. Urban Governance, 1, pp. 17-22.
• 9. FAO. The Future of food safety. Retrieved from: http://www.fao.org/3/ca4289en/ CA4289EN.pdf, 9.04.2022.
• 10. Food safety. Key Facts 2020. Retrieved from: http://www.who.int, 9.04.2022.
• 11. Francis, T., Hoefel, F. (2018). 'True Gen': Generation Z and its implications for companies. Global Editorial Services. McKinsey & Company. Retrieved from: https://www.mckinsey.com/industries/comsumer-packaged-goods/our-insight/true-gen- generation-z-and-tis-implicatons-for-companies, 15.04.2022.
• 12. Hair, J., Black, W., Babin, B., Anderson, R. (2010). Multivariate Data Analysis: A Global Perspective (Seventh). Pearson Education. Multivariate Data Analysis.pdf. Retrieved from: http://www. drnishikantjha.com, 27.03.2023.
• 13. Hanus, G. (2018). The impact of globalization on the food behavior of consumers - literature and research review. CBU International Conference on Innovations in Science and Education, March 21-23, Prague, Czech Republic, pp. 170-174.
• 14. Hobbs, J.E., Goddard, E. (2015). Consumers and trust. Food Policy, Vol. 52(C), pp. 71-74.
• 15. ISO 22000:2018 (2020). Systemy zarządzania bezpieczeństwem żywności. Wymagania dla każdej organizacji należącej do łańcucha żywnościowego. Warszawa: PKN.
• 16. Janssen, M., Hamm, U. (2014). Governmental and private certification labels for organic food: Consumer attitudes and preferences in Germany. Food Policy, Vol. 49, Part 2, pp. 437-448.
• 17. Kowalczyk, S. (2017). Wolny rynek a bezpieczeństwo żywności w epoce globalizacji. RN SERiA, T. 104, z. 4, pp. 15-27.
• 18. Kubatko, O., Merritt, R., Duane, S., Piven, V. (2023). The impact of the COVID-19 pandemic on global food system resilience. Mechanism Econ. Regulation, 1(99), pp. 144-148.
• 19. Lakner, Z., Plasek, B., Kasza, G., Kiss, A., Soos, S., Temesi, A. (2021). Towards Understanding the Food Consumer Behavior-Food Safety-Sustainability Triangle: A Bibliometric Approach. Sustainability, 13(21), 12218.
• 20. Lang, B., Conroy, D.M. (2022). When food governance matters to consumer food choice: Consumer perception of and preference for food quality certifications. Appetite, 168, 105688.
• 21. Liguori, J., Trübswasser, U., Pradeilles, R., Le Port, A., Landais, E., Talsma, E.F. et al. (2022). How do food safety concerns affect consumer behaviors and diets in low- and middle-income countries? A systematic review. Glob. Food Sec., Vol. 32, 100606.
• 22. Liu, J., Han, Z., Liu, Y., William, S. (2023). Trust in government, perceived integrity and food safety protective behavior: the mediating role of risk perception. Int. J. Public Health., 68, 1605432.
• 23. Macready, A.L., Hieke, S., Klimczuk-Kochańska, M., Szumiał, S., Vranken, L., Grunert, K.G. (2020). Consumer trust in the food value chain and its impact on consumer confidence: A model for assessing consumer trust and evidence from a 5-country study in Europe. Food Policy, 92, 101880.
• 24. McKinsey & Company (2022). Badanie nastrojów konsumenckich w Polsce. Retrieved from: https://www.mckinsey.com/pl/our-insights/consumer-sentiment-survey-2022.
• 25. Mengmeng, G., Jinge, L., Jianyu, Y. (2021). Social trust and food scandal exposure: Evidence from China. China Econ. Rev., Vol. 69, 101690.
• 26. Miao, P., Chen, S., Li, J., Xie, X. (2020). Decreasing consumers' risk perception of food additives by knowledge enhancement in China. Food Qual. Prefer., Vol. 79, pN.PAG- N.PAG. 1p.
• 27. Michalczyk, J. (2017). Rola procesów globalizacji i integracji europejskiej w kształtowaniu się łańcuchów dostaw żywności. Ekonomia XXI wieku, 3(15), pp. 32-53.
• 28. Myoung, S.P., Ha, N.K., Kyung, J.B. (2017). The analysis of food incidents in South Korea, 1998-2016. Food Control, 81, pp. 197-199.
• 29. Nam Su-Jung (2019). An application of the risk perception attitude framework in food safety behavior. Hum. Ecol. Risk Assess., Vol. 25, Iss. 4, pp. 1034-1047.
• 30. Nooteboom, B. (2007). Social capital, institutions and trust. Rev. Soc. Econ., Vol. 65(1), pp. 29-53.
• 31. Ozdemir-Guzel, S., Bas, Y.N. (2021). Gen Z Tourists and Smart Devices. In: N. Stylos, R. Rahimi, B. Okumus, S. Williams (Eds.), Generation Z Marketing and Management in Tourism and Hospitality. The Future of the Industry (pp. 141-166).
• 32. Pradhan, D., Kuanr, A., Anupurba Pahi, S., Akram, M.S. (2023). Influencer marketing: When and why Gen Z consumers avoid influencers and endorsed brands. Psychology & Marketing, 40, pp. 27-47.
• 33. Rapp, C.E., Wilson, R.B. (2022). Factors that contribute to trustworthiness across levels of authority in wildland fire incident management teams. Int. J. Disaster Risk Reduct., 73, 102877.
• 34. Schwerter, F., Zimmermann, F. (2020). Determinats of trust: The role of personal experiences. Games and Economic Behavior, Vol. 122, pp. 413-425.
• 35. Simoglou, K.B., Roditakis, E. (2022). Consumers' benefit-risk perception on pesticides and food safety-a survey in Greece. Agriculture, 12(2).
• 36. Stadler, M., Sailer, M., Fischer, F. (2021). Knowledge as a formative construct: A good alpha is not always better. New Ideas in Psychol., 60, 10083.
• 37. Thanh, M.H., Shamim, S. (2020). Linkages among food safety risk perception, trust and information: Evidence from Hanoi consumers. Food Control, Vol. 110, 106965.
• 38. Thanh, M.H., Shamim, S., Kim, H., Pham, D. (2020). Risk perception and its impact on vegetable consumption: A case study from Hanoi, Vietnam. J. Clean. Prod., Vol. 271, 122793.
• 39. Thøgersen, J. (2023). How does origin labeling on food packaging influence consumer product evaluation and choices? A systematic literature review. Food Policy, 119, 102503.
• 40. Whitworth, J. (2021). FSA survey finds high confidence in food safety. https://www.foodsafetynews.com/2021/04/fsa-survey-finds-high-confidence-in-food- safety/, 8.05.2023.
• 41. Wu, W., Zhang, A., Van Klinken, R.D., Schrobback, P., Muller, J.M. (2021). Consumer trust in food and the food system: A critical review. Foods, 10, 2490.
• 42. Zhang, H., Gao, N., Wang, Y., Han, Y.X. (2018). Modelling risk governance and risk perception in personal prevention with regard to food safety issues. Br. Food J., 120(12), pp. 2804-2817.
• 43. Żmigrodzki (ed.) et al. Wielki słownik języka polskiego. Retrieved from: www.wsjp.pl, 10.11.2022

Identyfikatory

DOI

10.29119/1641-3466.2023.188.4