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2023 | 31 | nr 4 | 373--380
Tytuł artykułu

Sentiment Analysis of User Preference for Old vs New Fintech Technology Using Svm and Nb Algorithms

Warianty tytułu
Języki publikacji
EN
Abstrakty
EN
The aim of this study is to use sentiment analysis to compare the efficiency of old and new fintech technologies by collecting data from various sources and analyzing it using the SVM and NB algorithms. The study seeks to identify opinions or feelings from text in order to provide a clear picture of public opinion and the direction of the debate regarding old and new fintech technologies. The results of the study show that the SVM algorithm has an average accuracy of 87.32% and the NB algorithm has an average accuracy of 81.56% in testing the sample data in a comparison of old and new fintech technology on the internet. The study tested data in a comparison of two specific arguments, namely the debate about which technology is more efficient in old and new fintech on the internet. Despite many unresolved arguments, the study successfully proved that new fintech is more preferred than old fintech, with 71% positive sentiment directed towards new fintech. However, the dataset also found that 62% negative sentiment is directed towards new fintech, indicating that although new fintech is more preferred, there are still some issues that need to be addressed. One reason for negative sentiment towards new fintech may be the continued concerns about security and privacy of user data. Furthermore, other factors that may cause negative sentiment towards new fintech include a lack of understanding about how the technology works. (original abstract)
Rocznik
Tom
31
Numer
Strony
373--380
Opis fizyczny
Twórcy
  • Institut Teknologi Tangerang Selatan
  • Padjadjaran University, Indonesia
  • Padjadjaran University, Indonesia
  • Padjadjaran University, Indonesia
Bibliografia
  • [1] S.H. Utami, A.A. Purnama, and A.N. Hidayanto, "Fintech Lending in Indonesia: A Sentiment Analysis, Topic Modelling, and Social Network Analysis using Twitter Data," Int. J. Appl. Eng. Technol., vol. 4, no. 1, 2022.
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  • 11] A.D. Widiantoro, A. Wibowo, and B. Harnadi, "User Sentiment Analysis in the Fintech OVO Review Based on the Lexicon Method," in 2021 Sixth International Conference on Informatics and Computing (ICIC), 2021, pp. 1-4.
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  • [16] J.-L. Seng, Y.-M. Chiang, P.-R. Chang, F.-S. Wu, Y.-S. Yen, and T.-C. Tsai, "Big Data and FinTech," Big Data Comput. Soc. Sci. Humanit., pp. 139-163, 2018.
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  • [20] S. Aji, N. Hidayatun, and H. Faqih, "The sentiment analysis of Fintech users using support vector machine and particle swarm optimization method," in 2019 7th International conference on cyber and IT Service management (CITSM), 2019, vol. 7, pp. 1-5.
  • [21] H. Xia, J. Liu, and Z.J. Zhang, "Identifying Fintech risk through machine learning: analyzing the Q&A text of an online loan investment platform," Ann. Oper. Res., pp. 1-21, 2020.
  • [22] N. Kaur, S.L. Sahdev, M. Chhabra, and S.M. Agarwal, "FinTech Evolution to Revolution in India-From Minicorns to Soonicorns to Unicorns," in 2021 9th International Conference on Reliability, Infocom Technologies and Optimization (Trends and Future Directions)(ICRITO), 2021, pp. 1-6.
  • [23] J. Wang, "Performative innovation: Data governance in China's fintech industries," Big Data Soc., vol. 9, no. 2, p. 20539517221123310, 2022.
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  • [26] A.P. Rabbani, A. Alamsyah, and S. Widiyanesti, "An Effort to Measure Customer Relationship Performance in Indonesia's Fintech Industry," arXiv Prepr. arXiv2102.08262, 2021.
  • [27] S. Oh, M.J. Park, T.Y. Kim, and J. Shin, "Marketing strategies for fintech companies: text data analysis of social media posts," Manag. Decis., vol. 61, no. 1, pp. 243-268, 2023.
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Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
bwmeta1.element.ekon-element-000171683558

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