Acquiring Customers through Continuous Technological Development - Digital Open Innovation Business Model

• Autorzy: Roxana-Maria Barb
• Języki publikacji: EN

Abstrakty

EN

In these times of uncertainty in the business environment, organizations need to direct their efforts towards innovation strategies and adopt a business model based on digitalization. All the technological advancements push companies to use digitalization in their business management, to set up instruments so they can communicate with their clients to improve products and services. Through the Digital Open Innovation Business Model, organizations can have an enormous and important impact on the market, and they can improve and revolutionize the manner they operate their businesses. A relevant aspect of operating a Digital Open Innovation Business Model is to obtain a competitive advantage over competitors by developing new products and services or improving the current ones. By taking Amazon and Tesla as a case studies, the aim of the article is to focus on the importance of implementing the Digital Open Innovation Business Model as a means for the company to be profitable and provide added value for their clients. (original abstract)

W czasach niepewności w otoczeniu biznesowym organizacje muszą ukierunkować swoje wysiłki na strategie innowacji i przyjęcie modelu biznesowego opartego na cyfryzacji. Wszystkie postępy technologiczne zmuszają firmy do korzystania z cyfryzacji w zarządzaniu biznesem, do tworzenia instrumentów, dzięki którym mogą komunikować się ze swoimi klientami w celu ulepszania produktów i usług. Dzięki Modelowi Biznesowemu Otwartych Innowacji Cyfrowych organizacje mogą wywrzeć duży i ważny wpływ na rynek oraz mogą udoskonalić i zrewolucjonizować sposób, w jaki prowadzą swoją działalność. Istotnym aspektem funkcjonowania Modelu Biznesowego Otwartych Innowacji Cyfrowych jest uzyskiwanie przewagi konkurencyjnej nad konkurencją poprzez opracowywanie nowych produktów i usług lub doskonalenie obecnych. Biorąc za studia przypadków Amazon i Teslę, celem artykułu jest skupienie się na znaczeniu wdrożenia cyfrowego modelu biznesowego otwartej innowacji jako sposobu na osiągnięcie rentowności przez firmę i zapewnienie wartości dodanej dla jej klientów.(abstrakt oryginalny)

Słowa kluczowe

EN

Business models; Open innovation; Digitization; Innovation strategy

PL

Modele biznesowe; Otwarte innowacje; Cyfryzacja; Strategia innowacyjna

• Czasopismo: Zeszyty Naukowe Politechniki Częstochowskiej. Zarządzanie
• Rocznik: 2023
• Numer: nr 51
• Strony: 7--22

Twórcy

autor

Roxana-Maria Barb

• Lucian Blaga University Sibiu, Romania

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Identyfikatory

DOI

10.17512/znpcz.2023.3.01