Factors Influencing the Competitiveness of Polish Enterprises from the Consumer's Perspective

• Autorzy: Anna Wolak-Tuzimek
• Języki publikacji: EN

Abstrakty

EN

Purpose: To identify the key factors of enterprise competitiveness from the consumer's perspective. Two research hypotheses are proposed: H1: consumer satisfaction is an important factor of enterprise competitiveness; H2: the consumer's age has a significant effect on the choice of enterprise competitiveness factors. The notion and essence of competitiveness are discussed. The dimensions of competitiveness, that is, competitive position and competitive potential of an enterprise, as well as the instruments of competition are set out in detail.

Design/methodology/approach: The theoretical section follows a detailed review of leading literature on the subject. In the empirical part, descriptive statistics, i.e., the measures of position (arithmetic mean, median) and of dispersion (standard deviation, the coefficient of variance) and the non-parametric Kruskal-Wallis test are used to verify the hypotheses.

Findings: The paper contains the results of a survey of 236 respondents living in Poland. The tools of descriptive analysis serve to demonstrate the consumer's behaviour is a major factor of enterprise competitiveness in the consumers' opinion. The Kruskal-Wallis test, on the other hand, serves to determine whether the factor distribution of enterprise competitive position, competitive potential, and the instruments of competition are identical for the variable category of the respondent's age. The age is proved to be a variable differentiating the choice of enterprise competitiveness factors in all its dimensions.

Practical implications: The results may be of use to entrepreneurs as a guide to the selection of competitiveness factors in line with consumers' opinions.

Originality/value: The paper includes some original results of research into a group of respondents living in Poland with regard to their assessment of competitiveness factors utilised by enterprises.(original abstract)

Słowa kluczowe

EN

Competition; Enterprise competitiveness; Competitive potential of enterprises; Competitive advantage; Instruments of competition

PL

Konkurencja; Konkurencyjność przedsiębiorstwa; Potencjał konkurencyjny przedsiębiorstw; Przewaga konkurencyjna; Instrumenty konkurencji

• Czasopismo: Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
• Rocznik: 2023
• Numer: z. 181 Nowoczesność przemysłu i usług = Modernity of industry and services
• Strony: 653--669

Twórcy

autor

Anna Wolak-Tuzimek

• Kazimierz Pulaski University of Technology and Humanities

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Identyfikatory

DOI

10.29119/1641-3466.2023.181.41