Is Sustainability a Cost, an Obligation, or an Opportunity? Evidence on Sustainable Entrepreneurship Orientation from Poland

• Autorzy: Anna Doś , Francesco Pattarin
• Języki publikacji: EN

Abstrakty

EN

Objective: The objective of the article is to find if Polish managers exhibit a sustainable entrepreneurship orientation and to comprehend the factors driving this orientation.
Research Design & Methods: We conducted a factor analysis and regression analysis on data from an original survey on 301 managers of Polish companies.
Findings: We identified two orientations towards sustainability, i.e. as an opportunity, and a cost. Personal values, demographic characteristics, personal experience, and education affect perceptions of sustainability.
Implications & Recommendations: Some managers who work for large and middle enterprises see sustainability as an opportunity and are ready to take responsibility for facing social and environmental challenges. Companies and government need to find a way to unlock this potential. Having international experience and working for a company that is regularly involved in corporate social responsibility promotes such orientation.
Contribution & Value Added: This study is the first to diagnose sustainable entrepreneurship orientation in Poland - a country which urgently needs to adopt a sustainable development model. It is also the first study to analyse the societal factors behind sustainable entrepreneurship orientation. (original abstract)

Słowa kluczowe

EN

Corporate Social Responsibility (CSR); Sustainable enterprise; Sustainable development

PL

Społeczna odpowiedzialność biznesu; Zrównoważone przedsiębiorstwo; Rozwój zrównoważony

• Czasopismo: Entrepreneurial Business and Economics Review
• Rocznik: 2024
• Tom: 12
• Numer: nr 1
• Strony: 17--33

Twórcy

autor

Anna Doś

• University of Economics in Katowice, Poland

autor

Francesco Pattarin

• University of Modena and Reggio Emilia

Bibliografia

• Alonso-Almeida, M.D.M., Fernández de Navarrete, F.C., & Rodriguez-Pomeda, J. (2015). Corporate social responsibility perception in business students as future managers: a multifactorial analysis. Business Ethics: A European Review, 24(1), 1-17. https://doi.org/10.1111/beer.12060
• Ameer, F., & Khan, N.R. (2022). Green entrepreneurial orientation and corporate environmental performance: A systematic literature review. European Management Journal, 41(5), 755-778. https://doi.org/10.1016/j.emj.2022.04.003
• Amorelli, M.F., & García-Sánchez, I.M. (2021). Trends in the dynamic evolution of board gender diversity and corporate social responsibility. Corporate Social Responsibility and Environmental Management, 28(2), 537- 554. https://doi.org/10.1002/csr.2079
• Bandura, A. (2002). Social cognitive theory in cultural context. Applied Psychology, 51(2), 269-290. https://doi.org/10.1111/1464-0597.00092
• Bartolacci, F., Caputo, A., & Soverchia, M. (2020). Sustainability and financial performance of small and medium sized enterprises: A bibliometric and systematic literature review. Business Strategy and the Environment, 29(3), 1297-1309. https://doi.org/10.1002/bse.2434
• Bos-Brouwers, H.E.J. (2010). Corporate sustainability and innovation in SMEs: Evidence of themes and activities in practice. Business Strategy and the Environment, 19(7), 417-435. https://doi.org/10.1002/bse.652
• Chu, M.T., Blades, M., & Herbert, J. (2014). The development of children's scepticism about advertising. In M. Blades, C. Oates, F. Blumberg, & B. Gunter (Eds.). Advertising to Children (pp. 38-49). Palgrave Macmillan. London.
• Criado-Gomis, A., Cervera-Taulet, A., & Iniesta-Bonillo, M.A. (2017). Sustainable entrepreneurial orientation: A business strategic approach for sustainable development. Sustainability, 9(9), 1667. https://doi.org/10.3390/su9091667
• Criado-Gomis, A., Iniesta-Bonillo, M.Á., & Cervera-Taulet, A. (2018). Sustainable entrepreneurial orientation within an intrapreneurial context: effects on business performance. International Entrepreneurship and Management Journal, 14, 295-308. https://doi.org/10.1007/s11365-018-0503-x
• De Bakker, F.G., Rasche. A., & Ponte, S. (2019). Multi-stakeholder initiatives on sustainability: A cross-disciplinary review and research agenda for business ethics. Business Ethics Quarterly, 29(3), 343-383. https://doi.org/10.1017/beq.2019.10
• Demirel, P., Li, Q.C., Rentocchini, F., & Tamvada, J.P. (2019). Born to be green: new insights into the economics and management of green entrepreneurship. Small Business Economics, 52, 759-771. https://doi.org/10.1007/s11187-017-9933-z
• Dietz, T., & Stern, P.C. (1995). Toward a theory of choice: Socially embedded preference construction. The Journal of Socio-Economics, 24(2), 261-279. https://doi.org/10.1016/1053-5357(95)90022-5
• Doś, A., & Pattarin, F. (2021). Drivers of CSR anchoring in transition economies: Evidence from Poland. Business Ethics. The Environment & Responsibility, 30(4), 507-521. https://doi.org/10.1111/beer.12363
• Elving, W.J. (2013). Scepticism and corporate social responsibility communications: the influence of fit and reputation. Journal of Marketing Communications, 19(4), 277-292. https://doi.org/10.1080/13527266.2011.631569
• Feder, M., & Weißenberger, B.E. (2019). Understanding the behavioral gap: Why would managers (not) engage in CSRrelated activities?. Journal of Management Control, 30(1), 95-126. https://doi.org/10.1007/s00187-019-00275-y
• Font, X., & McCabe, S. (2017). Sustainability and marketing in tourism: Its contexts. paradoxes. approaches. challenges and potential. Journal of Sustainable Tourism, 25(7), 869-883. https://doi.org/10.1080/09669582.2017.1301721
• Fox, J., & Weisberg, S. (2019). An R Companion to Applied Regression. Third edition. Sage. Thousand Oaks CA. Retrieved from https://socialsciences.mcmaster.ca/jfox/Books/Companion/ on November 22, 2022.
• Friedman, M. (1970). The Social Responsibility of Business is to Increase its Profits. New York Times Magazine. September 13th. Retrieved from https://www.nytimes.com/1970/09/13/archives/a-friedman-doctrine-thesocial-responsibility-of-business-is-to.html on November 11, 2022.
• Fuentes, S., & Valenzuela-Garcia, H. (2019). A crossroads for social entrepreneurship: profits versus ethics. Open Journal of Business and Management, 7(2), 848-860. https://doi.org/10.4236/ojbm.2019.72058
• Garçon, M.M., Nassif, V.M.J., & de Lima, T.J.S. (2021). Individual social entrepreneurial orientation in Brazil: measurement and the predictive role of personal values and attitude toward social change. Journal of Entrepreneurship in Emerging Economies, 14(2), 340-360. https://doi.org/10.14211/regepe.v10i1.2008
• Godos-Díez, J.L., Fernández-Gago, R., & Cabeza-García, L. (2015). Business education and idealism as determinants of stakeholder orientation. Journal of Business Ethics, 131, 439-452. Retrieved from https://www.jstor.org/stable/24703513 on November 2, 2022.
• Hahn, T., Figge, F., Pinkse, J., & Preuss, L. (2018). A paradox perspective on corporate sustainability: Descriptive instrumental and normative aspects. Journal of Business Ethics, 148, 235-248. https://doi.org/10.1007/s10551-017-3587-2
• Heath, P., Houston-Price, C., & Kennedy, O.B. (2011). Increasing food familiarity without the tears. A role for visual exposure?. Appetite, 57(3), 832-838. https://doi.org/v10.1016/j.appet.2011.05.315
• Hernández-Perlines, F., & Rung-Hoch, N. (2017). Sustainable entrepreneurial orientation in family firms. Sustainability, 9(7), 1212. https://doi.org/10.3390/su9071212
• Hom, P.W., & Kinicki, A.J. (2001). Toward a greater understanding of how dissatisfaction drives employee turnover. Academy of Management Journal, 44(5), 975-987. https://doi.org/10.2307/3069441
• Hooi, H.C., Ahmad, N.H., Amran, A., & Rahman, S.A. (2016). The functional role of entrepreneurial orientation and entrepreneurial bricolage in ensuring sustainable entrepreneurship. Management Research Review, 39(12), 1616-1638.
• Jones, T.M., & Felps, W. (2013). Stakeholder happiness enhancement: A neo-utilitarian objective for the modern corporation. Business Ethics Quarterly, 23(3), 349-379. Retrieved from https://www.jstor.org/stable/41968869 on November 3, 2022.
• Kirkwood, J., & Walton, S. (2010). What motivates ecopreneurs to start businesses?. International Journal of Entrepreneurial Behavior & Research, 16(3), 204-228. https://doi.org/10.1108/13552551011042799
• Knight, K. (2006). Transformations of the Concept of Ideology in the Twentieth Century. American Political Science Review, 100(4), 619-626. Retrieved from https://www.jstor.org/stable/27644391 on November 2, 2022.
• Kraus, S., Burtscher, J., Vallaster, C., & Angerer, M. (2018). Sustainable entrepreneurship orientation: Reflection on status-quo research on factors facilitating responsible managerial practices. In Sustainable Entrepreneurship (pp. 75-98). Routledge.
• Lämsä, A.M., Vehkaperä, M., Puttonen, T., & Pesonen, H.L. (2008). Effect of business education on women and men students' attitudes on corporate responsibility in society. Journal of Business Ethics, 82(1), 45-58.
• Lewis, B.W., Walls, J.L., & Dowell, G.W. (2014). Difference in degrees: CEO characteristics and firm environmental disclosure. Strategic Management Journal, 35(5), 712-722. https://doi.org/10.1002/smj.2127
• Liobikienė, G., Liobikas, J., Brizga, J., & Juknys, R. (2020). Materialistic values impact on pro-environmental behavior: The case of transition country as Lithuania. Journal of Cleaner Production, 244, 118859. https://doi.org/10.1016/j.jclepro.2019.118859
• Long, J.S., & Ervin, L.H. (2000). Using heteroscedasity consistent standard errors in the linear regression model. The American Statistician, 54, 217-224. https://doi.org/10.1080/00031305.2000.10474549
• McCauley, D., Pettigrew, K.A., Todd, I., & Milchram, C. (2023). Leaders and laggards in the pursuit of an EU just transition. Ecological Economics, 205, 107699. https://doi.org/10.1016/j.ecolecon.2022.107699
• McWilliams, A., Siegel, D.S., & Wright, P.M. (2006). Corporate social responsibility: Strategic implications. Journal of Management Studies, 43(1), 1-18. https://doi.org/10.1111/j.1467-6486.2006.00580.x
• Muñoz, P., & Cohen, B. (2018). Sustainable entrepreneurship research: Taking stock and looking ahead. Business Strategy and the Environment, 27(3), 300-322. https://doi.org/10.1002/bse.2000
• Muñoz, P., & Dimov, D. (2015). The call of the whole in understanding the development of sustainable ventures. Journal of Business Venturing, 30(4), 632-654. https://doi.org/10.1016/j.jbusvent.2014.07.012
• Parboteeah, K.P., Addae, H.M., & Cullen, J.B. (2012). Propensity to support sustainability initiatives: A cross-national model. Journal of Business Ethics, 105, 403-413. https://doi.org/10.1007/s10551-011-0979-6
• Potocki. T. (2015). Corporate social responsibility in Poland: From theory to practice. In S.O. Idowu, R. Schmidpeter & M.S. Fifka (Eds.). Corporate social responsibility in Europe (pp. 245-269). Springer. https://doi.org/10.1007/978-3-319-13566-3_14
• Pratono, A.H., Darmasetiawan, N.K., Yudiarso, A., & Jeong, B.G. (2019). Achieving sustainable competitive advantage through green entrepreneurial orientation and market orientation: The role of inter-organizational learning. The Bottom Line, 32(1), 2-15. https://doi.org/10.1108/BL-10-2018-0045
• Quazi, A.M., & O'Brien, D. (2000). An empirical test of a cross-national model of corporate social responsibility. Journal of Business Ethics, 25(1), 33-51. Retrieved from https://www.jstor.org/stable/25074298 on November 4, 2022.
• R Core Team (2021). R: A language and environment for statistical computing. R Foundation for Statistical Computing. Vienna. Austria. Retrieved from https://www.R-project.org/ no November 2, 2022.
• Revelle, W. (2023). psych: Procedures for Psychological. Psychometric. and Personality Research. Northwestern University. Evanston. Illinois. R package version 2.3.9. Retrieved from https://CRAN.R-project.org/package=psych on November 2, 2022.
• Rivera, J., & De Leon, P. (2005). Chief executive officers and voluntary environmental performance: Costa Rica's certification for sustainable tourism. Policy Sciences, 38(2-3), 107-127. https://doi.org/10.1007/s11077-005-6590-x
• Rokeach, M. (1973). The Nature of Human Values. 438, New York: Free press.
• Rossell, Y. (2012). lavaan: An R Package for Structural Equation Modeling. Journal of Statistical Software, 48(2), 1-36. https://doi.org/10.18637/jss.v048.i02
• Sagiv, L., Roccas, S., Cieciuch, J., & Schwartz, S.H. (2017). Personal values in human life. Nature Human Behaviour. 1(9), 630. https://doi.org/10.1038/s41562-017-0185-3
• Schrettle, S., Hinz, A., Scherrer-Rathje, M., & Friedli, T. (2014). Turning sustainability into action: Explaining firms' sustainability efforts and their impact on firm performance. International Journal of Production Economics, 147, 73-84. https://doi.org/10.1016/j.ijpe.2013.02.030
• Stern, P.C., Dietz, T., & Guagnano, G.A. (1995). The new ecological paradigm in social-psychological context. Environment and Behavior, 27(6), 723-743. https://doi.org/10.1177/0013916595276001
• Stern, P.C., Dietz, T., & Guagnano, G.A. (1995). The new ecological paradigm in social-psychological context. Environment and Behavior, 27(6), 723-743. https://doi.org/10.1177/0013916595276001
• Tenner, I., & Hörisch, J. (2021). Crowdfunding sustainable entrepreneurship: What are the characteristics of crowdfunding investors?. Journal of Cleaner Production, 290, 125667. https://doi.org/10.1016/j.jclepro.2020.125667
• Thelken, H.N., & de Jong, G. (2020). The impact of values and future orientation on intention formation within sustainable entrepreneurship. Journal of Cleaner Production, 266, 122052. https://doi.org/10.1016/j.jclepro.2020.122052
• Tormo-Carbó, G., Oltra, V., Klimkiewicz, K., & Seguí-Mas, E. (2019). Don't try to teach me. I got nothing to learn: Management students' perceptions of business ethics teaching. Business Ethics: A European Review, 28(4), 506-528. https://doi.org/10.1111/beer.12236
• Wood, R., & Bandura, A. (1989). Social cognitive theory of organizational management. Academy of Management Review, 14(3), 361-384. https://doi.org/10.5465/AMR.1989.4279067
• World Values Survey Association. (2008). World Values Survey 2005 official data file. v.20081015. Madrid: ASEP/JDS. Retrieved from http://www.worldvaluessurvey.com on November 12, 2008.
• Wu, W., Wang, H., Lee, H.Y., Lin, Y.T., & Guo, F. (2019). How Machiavellianism. psychopathy. and narcissism affect sustainable entrepreneurial orientation: the moderating effect of psychological resilience. Frontiers in Psychology, 10, 779. https://doi.org/10.3389/fpsyg.2019.00779
• Yasir, N., Xia, R., & Zhang, J. (2022). The impact of personal values and attitude toward sustainable entrepreneurship on entrepreneurial intention to enhance sustainable development: empirical evidence from Pakistan. Sustainability, 14(11), 6792.

Identyfikatory

DOI

10.15678/EBER.2023.120102