Korzyści osiągane przez nabywców finalnych dzięki współdziałaniu z oferentami w kontekście kraju ich pochodzenia

• Autorzy: Agnieszka Izabela Baruk

Warianty tytułu

Benefits Gained by Final Purchasers through Cooperation with Offerors in the Context of Their Country of Origin

• Języki publikacji: PL

Abstrakty

Celem artykułu było zidentyfikowanie hierarchii korzyści osiąganych przez nabywców finalnych dzięki współdziałaniu z oferentami oraz określenie znaczenia preferowanego kraju ich pochodzenia dla tej hierarchii. Na podstawie wyników przeglądu literatury stwierdzono istnienie luki poznawczej i luki badawczej w tym zakresie. Dążąc do wypełnienia odkrytych luk, sformułowano trzy hipotezy badawcze. Ich sprawdzenie wymagało przeprowadzenia badań empirycznych. Miały one charakter ogólnopolski. Objęto nimi 1196 pełnoletnich reprezentantów polskich nabywców finalnych. Zebrane dane pierwotne poddano analizie ilościowej. Jej wyniki pozwoliły na sformułowanie m.in. następujących wniosków: 1/ dla respondentów największe znaczenie miały korzyści prowadzące do zwiększenia ich potencjału intelektualnego oraz relacyjnego, jak również możliwość uzyskania oferty lepiej odpowiadającej oczekiwaniom; 2/ dla większości respondentów kraj pochodzenia oferenta nie miał znaczenia, jeśli chodzi o gotowość do podejmowania wspólnych działań; 3/ znacznie większa część respondentów preferowała podejmowanie wspólnych działań wraz z oferentami z Polski niż z oferentami z innych krajów; 4/ istnieją zależności statystycznie istotne pomiędzy 8 z 13 analizowanych korzyści, a preferencjami związanymi z krajem pochodzenia oferenta. Wnioski te mają istotną wartość poznawczą i aplikacyjną. (abstrakt oryginalny)

EN

The aim of the article was to identify the hierarchy of benefits that final purchasers achieve thanks to the cooperation with offerors and to determine the role of their preferred country of origin for this hierarchy. Based on the results of the literature review, a cognitive and research gap was identified in this area. Striving to fill these gaps, three research hypotheses were formulated. Their verification required conducting empirical research. They had a nationwide character and covered 1,196 adult representatives of Polish final purchasers. The collected primary data was subjected to quantitative analysis. This allowed e.g. the following conclusions to be drawn: 1/ for the respondents, the most important were the benefits leading to an increase in their intellectual and relational potential, as well as the possibility of obtaining an offer that better meets their expectations, 2/ for the majority of respondents, the offeror's country of origin did not matter when it came to their readiness to undertake joint actions, 3/ a significantly higher proportion of the respondents preferred joint actions with offerors from Poland than with offerors from other countries, 4/ there were statistically significant dependencies between 8 out of 13 analysed benefits and the preferences related to the offeror's country of origin. The conclusions have a visible cognitive and application value. (original abstract)

Słowa kluczowe

PL

Nabywca końcowy; Kraj pochodzenia produktu; Przegląd literatury; Metody badawcze; Wyniki badań

EN

Final buyer; Country of origin (COO); Literature review; Research methods; Research results

• Czasopismo: Przegląd Organizacji
• Rocznik: 2023
• Numer: nr 2
• Strony: 34--40

Twórcy

autor

Agnieszka Izabela Baruk

• Politechnika Łódzka

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Identyfikatory

DOI

10.33141/po.2023.02.04