Adapting Donation Options to Donor Expectations: Polish Vs. American Nonprofits

• Autorzy: Marian Oliński
• Języki publikacji: EN

Abstrakty

EN

Purpose: The aim of this study is to identify the differences in methods of donations - both in cash and in-kind - among the largest American and Polish nonprofit organisations in the online environment. Design/methodology/approach: The study focused on examining a selection of the one hundred largest nonprofit organisations from both the United States and Poland. These organisations were selected using comprehensive databases and accessible financial, as well as activity reports. Employing a quantitative approach, the research analysed the websites of these organisations to identify diverse strategies employed for soliciting cash and in-kind donations using the content analysis method. Essential statistics related to the variables being studied were computed, and non-parametric tests were employed to validate hypotheses. Findings: This paper focused on determining the relationship between the number of cash and kind donation methods offered by nonprofit organisations and the total revenue earned by the organisations and revenue from private donations. The paper demonstrated that the American organisations with the highest revenue are more professional with respect to possibilities for online donations and, at the same time, more homogeneous (i.e. there are no fundamental differences between larger and smaller organisations in this regard). Moreover, compared with Polish organisations, they adjust better to the environmental requirements by introducing various donation methods (e.g. shares, mutual funds, cryptocurrencies, etc.). Research limitations/implications: Only one hundred of the largest American and Polish organisations were examined. Most of them are defined by one parameter only - the revenue amount. The study analysed only the nonprofit organisations' websites, without taking into consideration other online environment components, e.g. social media. Practical implications: Nonprofit organisations can consider - on a benchmark basis - introducing specific solutions regarding the obtaining of cash and kind donations. This can raise the donation amounts and, in consequence, improve the effectiveness of accomplishing the organisation's mission. Social implications: Nonprofit managers can obtain knowledge of other methods of acquiring donations by the use of the Internet. This will make their organisations' activities more professional, thereby reinforcing the development of civil society in Poland. Originality/value: Comparisons of American and Polish nonprofit organisations with respect to proposed methods of online cash and kind donations have not been diagnosed. Therefore, considerable differences were identified whose reasons should be the object of further in-depth scientific exploration. (original abstract)

Słowa kluczowe

EN

Non-profit organisations; Donation

PL

Organizacje non-profit; Darowizny

• Czasopismo: Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
• Rocznik: 2023
• Numer: z. 185 W kierunku przyszłości zarządzania = Towards Future of Management
• Strony: 353--380

Twórcy

autor

Marian Oliński

• University of Warmia and Mazury in Olsztyn

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Identyfikatory

DOI

10.29119/1641-3466.2023.185.20