Emotional Determinants of Snack Consumption by Polish Consumers

• Autorzy: Ewa Jerzyk , Mirosława Kaczmarek , Dobrosława Mruk-Tomczak , Natalia Gluza

Warianty tytułu

Emocjonalne uwarunkowania konsumpcji przekąsek przez polskich konsumentów

• Języki publikacji: EN

Abstrakty

EN

Emotions are the effect but also the cause of eating behaviors, including the purchase and consumption of snacks. As snacks become an increasingly prevalent segment of the food industry, their consumption has been linked to rising rates of overweight, obesity, and diet-related diseases. Understanding how emotional valence influences consumer attitudes and behaviors toward snacks is therefore crucial. This study explores the relationship between emotional eating and the propensity to consume unhealthy snacks, both sweet and salty. A survey of 707 representative participants revealed distinct emotional patterns in snack consumption, with choices significantly influenced by consumers' emotional states and personal preferences. Furthermore, individuals who frequently opted for unhealthy snacks typically exhibited poorer health and financial profiles. (original abstract)

Emocje są skutkiem, ale również przyczyną zachowań żywieniowych, w tym kupowania i spożywania przekąsek. Przekąski to dynamicznie rozwijający się segment produktów żywnościowych, których konsumpcja wydatnie przyczynia się do zwiększenia wzrostu nadwagi i otyłości społeczeństwa oraz ryzyka wystąpienia chorób dietozależnych. Istnieje potrzeba zrozumienia jak walencja emocji kształtuje postawy i zachowania nabywców wobec przekąsek oraz ich smaku. Celem przeprowadzonego badania było rozpoznanie relacji między jedzeniem emocjonalnym a skłonnością do sięgania po niezdrowe przekąski (słodkie i słone). Przeprowadzone badanie ankietowe na reprezentatywnej grupie 707 respondentów wykazały emocjonalne wzorce konsumpcji przekąsek. Konsumenci spożywają przekąski zależnie od odczuwanego stanu emocjonalnego oraz ich smaku. Ponadto osoby chętnie sięgające po niezdrowe przekąski cechują się negatywnym profilem cech opisujących ich stan zdrowia i sytuację finansową. (abstrakt oryginalny)

Słowa kluczowe

EN

Food products; Consumer behaviour; Emotional intelligence; Fast Moving Consumer Goods (FMCG); Food consumption

PL

Produkty żywnościowe; Zachowania konsumenta; Inteligencja emocjonalna; Produkty szybko zbywalne; Konsumpcja żywności

• Czasopismo: Marketing Instytucji Naukowych i Badawczych
• Rocznik: 2024
• Numer: nr 2 (52)
• Strony: 46--67

Twórcy

autor

Ewa Jerzyk

• Poznań University of Economics and Business

autor

Mirosława Kaczmarek

• Poznań University of Economics and Business

autor

Dobrosława Mruk-Tomczak

• Poznań University of Economics and Business

autor

Natalia Gluza

• Poznań University of Economics and Business

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Identyfikatory

DOI

10.2478/minib-2024-0009