Studying Consumer Emotions and Purchase Preferences in a Virtual Reality Environment: a Bibliometric Analysis

• Autorzy: Konrad Biercewicz , Katarzyna Włodarczyk , Małgorzata Wiścicka-Fernando

Warianty tytułu

Badanie emocji i preferencji zakupowych konsumentów w wirtualnej rzeczywistości: analiza bibliometryczna

• Języki publikacji: EN

Abstrakty

EN

This study conducts a bibliometric analysis to explore the relationship between consumer emotions and purchase preferences within a Virtual Reality (VR) environment. Utilizing data from the Web of Science and Scopus databases, the research employs a structured literature review (SLR) approach to identify and analyze relevant academic literature. Custom queries were used to extract data on specific keywords, titles, and abstracts, which were then processed using VOSviewer software to generate bibliometric maps. The findings highlight significant but fragmented coverage of the intersection between VR and consumer emotions, underscoring a gap in integrated studies within this domain. The study identifies distinct research clusters in VR applications, including user experience and cognitive load, and emphasizes the need for further interdisciplinary research to enhance understanding and practical application of VR in influencing consumer behavior and emotions. This analysis provides valuable insights for academics and practitioners aiming to leverage VR for improved consumer engagement and decision-making. (original abstract)

Niniejszy artykuł przedstawia współczesne badania bibliometryczne koncentrujące się na emocjach klientów i wyborze produktów w rzeczywistości wirtualnej. Głównym celem jest zbadanie dwóch znanych naukowych baz danych, Web of Science i Scopus, oraz przeprowadzenie ustrukturyzowanego przeglądu literatury (SLR). Celem badania było określenie powiązań między pojęciami emocji i wirtualnej rzeczywistości w oparciu o badanie biometryczne w dwóch bazach danych Scopus i Web of Science. Do analizy bibliometrycznej w każdej bazie danych zastosowano niestandardowe zapytania, wykorzystujące określone słowa kluczowe, terminy tytułowe i treść abstraktów. Zapytania te ułatwiły analizę ilościową pobranych danych, które następnie wykorzystano do wygenerowania map bibliometrycznych za pomocą oprogramowania VOSviewer. W rezultacie niniejsze badanie oferuje aktualną analizę bibliometryczną w tej dziedzinie. (abstrakt oryginalny)

Słowa kluczowe

EN

Consumer; Emotional intelligence; Virtual reality; Purchase preferences; Merchandising; Bibliometric analysis

PL

Konsument; Inteligencja emocjonalna; Rzeczywistość wirtualna; Preferencje zakupowe; Merchandising; Analiza bibliometryczna

• Czasopismo: Marketing Instytucji Naukowych i Badawczych
• Rocznik: 2024
• Numer: nr 2 (52)
• Strony: 105--128

Twórcy

autor

Konrad Biercewicz

• University of Szczecin

autor

Katarzyna Włodarczyk

• University of Szczecin

autor

Małgorzata Wiścicka-Fernando

• University of Szczecin

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DOI

10.2478/minib-2024-0012