Produkty wegańskie - charakterystyka rynku i perspektywy rozwoju

• Autorzy: Marlena Pielak

Warianty tytułu

Vegan Products - Market Characteristics and Development Prospects

• Języki publikacji: PL

Abstrakty

Cel: Celem artykułu było przedstawienie wybranych produktów wegańskich, charakterystyka tego rynku oraz perspektywy rozwoju na polskim rynku. Metodyka: Przeprowadzono przegląd wybranych produktów wegańskich dostępnych na polskim rynku spożywczym. Przeanalizowano asortyment substytutów produktów mięsnych i wędlin oraz mleka. Dostępność produktów wegańskich oceniono na podstawie wybranych pięciu sklepów detalicznych, pięciu sieci najbardziej popularnych hipermarketów, pięciu supermarketów na terenie Warszawy oraz czterech sklepów internetowych. Przeglądem objęto również lokale gastronomiczne posiadające ofertę wegańską, takie jak kawiarnie czy restauracje typu fast food. Badania prowadzono od września do listopada 2023 roku. Wyniki: Wegański rynek substytutów mięsnych oraz napojów roślinnych prężnie się rozwija, próbując sprostać oczekiwaniom konsumentów oraz odpowiedzieć na ich potrzeby żywieniowe. Konsumenci mają coraz większą możliwość wyboru, a produkty wegańskie można kupić już nie tylko w specjalistycznych sklepach, ale także w supermarketach, sklepach osiedlowych czy dyskontach. Implikacje i rekomendacje: Kontynuacja i rozszerzenie badań o badania konsumenckie umożliwi określenie nowych kierunków rozwoju i oczekiwań konsumentów. Oryginalność/wartość: Dokonano aktualnego przeglądu substytutów mięsnych oraz mleka na rynku polskim, którego brakowało w dotychczasowej literaturze. Uzupełniono aktualną wiedzę na temat dostępnych produktów wegańskich.(abstrakt oryginalny)

EN

Aim: The aim of the work was to present selected vegan products, market characteristics and development prospects on the Polish market. Methodology: A market review of selected vegan products available on the Polish food market was conducted. The range of substitutes for meat products, cold cuts and milk was analyzed. The availability of vegan products was assessed based on selected 5 retail stores, 5 chains of the most popular hypermarkets, 5 supermarkets in Warsaw and 4 online stores. The review also covered catering establishments with a vegan offer, such as cafes and fast food restaurants. The research was conducted from September to November 2023. Results: The vegan market of meat substitutes and plant-based drinks is developing dynamically, trying to meet consumer expectations and respond to their nutritional needs. Consumers have more and more choices, and vegan products can be purchased not only in specialized stores, but also in supermarkets, local stores and discount stores. Implications and recommendations: Continuation and extension of research to include consumer research will enable defining new directions of development and consumer expectations. Originality/value: An up-to-date review of meat and milk substitutes on the Polish market, which was missing in the current literature. Up-to-date knowledge about available vegan products has been updated.(original abstract)

Słowa kluczowe

PL

Rynek; Rynek żywności

EN

Market; Food market

• Czasopismo: Nauki Inżynierskie i Technologie / Uniwersytet Ekonomiczny we Wrocławiu
• Rocznik: 2023
• Numer: nr 39
• Strony: 104--116

Twórcy

autor

Marlena Pielak

• Szkoła Główna Gospodarstwa Wiejskiego w Warszawie

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Identyfikatory

DOI

DOI: 10.15611/nit.2023.39.09