Sposoby pozyskiwania darowizn pieniężnych za pośrednictwem stron internetowych - analiza porównawcza amerykańskich i polskich organizacji non profit

• Autorzy: Marian Oliński

Warianty tytułu

Methods of Acquiring Monetary Donations Through Websites - a Comparative Analysis of American and Polish Nonprofit Organizations

• Języki publikacji: PL

Abstrakty

Organizacje non profit często opierają swoją działalność na indywidualnych darczyńcach. W zależności od kraju i panujących tam uwarunkowań społeczno-ekonomicznych powinny one oferować rozmaite sposoby przekazywania środków. Należy zatem za-łożyć, iż w różnych krajach mogą być dostępne inne mechanizmy przekazywania środków. Celem badań prezentowanych w niniejszym artykule jest identyfikacja narzędzi pozyskiwania środków finansowych, oferowanych przez badane organizacje non profit za pośrednictwem stron WWW. W ramach badania analizie poddano strony internetowe 100 największych pod względem przychodów polskich i amerykańskich organizacji non profit. W przypadku USA były to organizacje klasyfikowane jako 501(c)(3), natomiast w przypadku Polski - organizacje pożytku publicznego (OPP). W wyniku przeprowadzonych ba-dań stwierdzono, iż amerykańskie organizacje stwarzają potencjalnym darczyńcom więcej możliwości przekazania środków finansowych. Ponadto badania wykazały, iż udostępniane przez non profit sposoby transferu środków pieniężnych w ramach darowizn na rzecz konkretnych organizacji różnią się w zależności od kraju. (abstrakt oryginalny)

EN

Nonprofit organizations often rely on individual donors. Depending on the coun-try and the socio-economic conditions prevailing there, they should offer various ways of transferring funds. It should therefore be assumed that different transfer mechanisms may be used in different countries. Therefore, the aim of the research presented in this paper is to identify ways of acquiring monetary donations offered by the surveyed nonprofit organ-izations through websites. As part of the study, the websites of the 100 largest Polish and American nonprofit organizations in terms of revenue were analyzed. In the case of the USA, these organizations were classified as 501(c)(3), while in the case of Poland - public benefit organizations (PBO). As a result of the research, it was found that American organ-izations provide potential donors with more opportunities to transfer funds. In addition, the research has shown that the ways used by nonprofits to transfer funds differ in both analyzed countries. (original abstract)

Słowa kluczowe

PL

Organizacje non-profit; Darowizny; Filantropia

EN

Non-profit organisations; Donation; Philanthropy

• Czasopismo: Zeszyty Naukowe Politechniki Częstochowskiej. Zarządzanie
• Rocznik: 2023
• Numer: nr 51
• Strony: 146--160

Twórcy

autor

Marian Oliński

• Uniwersytet Warmińsko-Mazurski w Olsztynie

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Identyfikatory

DOI

10.17512/znpcz.2023.3.11