Towards a Taxonomy of Design Options for Augmented Reality-Based Remote Service Business Models

• Autorzy: Stefan Ohlig , David Breitkreuz , Aliyu Aliyu , Rakesh Mishra , Dirk Stegelmeyer
• Języki publikacji: EN

Abstrakty

EN

The aim of this paper is to develop design options for Augmented Reality (AR)-based remote service business models to support the implementation of AR technology for remote services currently taking place in the manufacturing industry. The design options were developed using a qualitative content analysis based on the results of a systematic literature review and on focus group discussions with 19 service-responsible industry experts from 12 German manufacturing companies. The application of a conceptual approach to taxonomy development resulted in a novel morphological framework with a total of 18 dimensions, each with two to six distinct characteristics representing the targeted design options of AR-based remote service business models. Since previous research on AR for remote services has largely neglected the business model perspective, this work makes a significant contribution to this scarcely explored research field by providing a systematic basis for describing and classifying such business models in terms of their design. The results provide industrial practice with the most important aspects to consider when designing AR-based remote service business models. (original abstract)

Słowa kluczowe

EN

Augmented reality; e-services; Business models; Taxonomy

PL

Rozszerzona rzeczywistość; e-usługi; Modele biznesowe; Taksonomia

• Czasopismo: Engineering Management in Production and Services
• Rocznik: 2024
• Numer: nr 2
• Strony: 128--147

Twórcy

autor

Stefan Ohlig

• University of Huddersfield, United Kingdom; Frankfurt University of Applied Sciences, Germany

autor

David Breitkreuz

• University of Huddersfield, United Kingdom; Frankfurt University of Applied Sciences, Germany

autor

Aliyu Aliyu

• University of Lincoln, United Kingdom

autor

Rakesh Mishra

• University of Huddersfield, United Kingdom

autor

Dirk Stegelmeyer

• Frankfurt University of Applied Sciences, Germany

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Identyfikatory

DOI

https://doi.org/10.2478/emj-2024-0018