Purpose: Publications on the issues of justification for the selection of optimal production solutions are extremely numerous, but all of them have not been comprehensive, as they have studied in isolation different aspects of this, in fact, holistic problem. Therefore, the purpose of the article was to develop a systematic approach to justifying the choice of what to produce, where to produce, how to produce, how much to produce and for whom to produce. Design/methodology/approach: Morphological analysis is used as the main research method. Findings: The paper proves that the justification of "what, where, how, how much and for whom" to produce should be carried out comprehensively, interdependently and mutually coordinated, since all these 5 parameters are optimized together within the limits of one task. The proposed sequence of actions will provide a systematic approach to justifying the choice of what to produce, where to produce, how to produce, how much to produce and for whom to produce. Research limitations/implications: In the further study of "what, where, how, how much and for whom" to produce, it is advisable to focus on the problems of the production range in the direction of the "set of goods", which should be produced in the appropriate places using the appropriate technologies, in the appropriate volumes, and for the appropriate sales markets. Practical implications: The use of research results in practice will improve the quality of substantiating the choice of optimal production solutions (what, where, how, how much and for whom to produce). This will have a positive impact on business development. Social implications: The results of the study can be used to improve state policy in the areas of spatial organization of the economy and technological development of the economy, which will have a positive effect on the quality of life of a society. Originality/value: The value of the article lies in the development of a systematic approach to justifying the choice of what to produce (which goods), where to produce (which location), how to produce (with the help of which technologies in each place), how much to produce (in what volume in each place), for whom to produce (for which markets in each location). The article is addressed to entrepreneurs, scientists who deal with the issue of justifying the choice of optimal solutions for the production of goods, as well as state institutions in the field of economic development. (original abstract)
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