The Application of Data Mining Models and Methods in Enterprises. Review of Selected Foreign Financial and Telecommunication Industry Case Studies

• Autorzy: Adam Nowicki , Leszek Ziora
• Języki publikacji: EN

Abstrakty

EN

Data mining may help many enterprises from different industries improve key areas of its business activity. It can improve customer's service, help to prepare personalized offers for specified customers, it enables processing of different types of data, not only numerical ones. Thanks to the application of Data Mining methods, models and techniques enterprises can better compete on worldwide market, prepare better offers of products and services. The efficacy and benefits of selected Data Mining solutions' applications were showed in foreign case studies of financial and telecommunication industry. (fragment of text)

W artykule przedstawiono dyskusję metod eksploracji danych, modeli i technik, dzięki którym przedsiębiorstwa mogą lepiej konkurować na światowym rynku, lepiej przygotować oferty produktów i usług. Skuteczność i korzyści wynikające z zastosowania wybranych rozwiązań Data Mining przedstawiono na podstawie studium zagranicznych przypadków z sektora finansowego i telekomunikacyjnego. (oryginalny abstrakt)

Słowa kluczowe

EN

Data Mining

PL

Data Mining

• Czasopismo: Studia Ekonomiczne / Uniwersytet Ekonomiczny w Katowicach
• Rocznik: 2011
• Numer: nr 88 Creativity support systems
• Strony: 85--94

Twórcy

autor

Adam Nowicki

• Częstochowa University of Technology

autor

Leszek Ziora

• Częstochowa University of Technology

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