Influence of Information Technology on Organization Strategy

• Autorzy: Mabutho Sibanda , Durrel Ramrathan
• Języki publikacji: EN

Abstrakty

EN

The exponential development of information technology has presented many opportunities to organizations; however, it has also presented several challenges. A key challenge is how do organizations effectively use information technology and incorporate it into their strategies to make full use of its capabilities as an enabler. The fast-changing nature of information technology has resulted in little empirical evidence on how it influences organization strategy. The Strategic Alignment Model was a popular model created to assist organizations to align their information technology and their business strategy; however, the growth of technology may have made this model irrelevant in this age. Therefore, organizations need to determine what factors drive this alignment. Using hermeneutic phenomenology, 12 in-depth interviews were conducted within IBM South Africa to determine real-life drivers that help create this alignment. The themes derived from the interview texts reveal that consumers are becoming more empowered; therefore, organizations need to be more flexible in their business models and strategies. Furthermore, the integration of cross-functional roles in the organization at the management level allow for improved alignment between information technology and strategy as better integrated roles bring a combination of these two elements. (original abstract)

Słowa kluczowe

EN

Information Technology (IT); Corporation strategies; Business models; Phenomenology

PL

Technologia informacyjna; Strategia przedsiębiorstwa; Modele biznesowe; Fenomenologia

• Czasopismo: Foundations of Management
• Rocznik: 2017
• Tom: 9
• Numer: nr 1
• Strony: 191--202

Twórcy

autor

Mabutho Sibanda

• University of KwaZulu-Natal Westville Campus, Durban South Africa

autor

Durrel Ramrathan

• University of KwaZulu-Natal Westville Campus, Durban South Africa

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Identyfikatory

DOI

10.1515/fman-2017-0015