Indywidualne doświadczenia turysty a ekonomia

• Autorzy: Barbara Marciszewska

Warianty tytułu

Individual Experiences of a Tourist Vs. Economics

• Języki publikacji: PL

Abstrakty

Doświadczenia pokonsumpcyjne turysty nie tylko są częścią oferowanego na rynku produktu turystycznego, ale determinują w znacznej mierze jego jakość, a w konsekwencji - i jakość życia, stanowiąc istotny czynnik jej rozwoju - podobnie jak każde inne doświadczenie. Doświadczenia nabyte w czasie wolnym wymagają interdyscyplinarnych, międzynarodowych badań ciągłych, aby można było zidentyfikować ich rolę w postmodernistycznej konsumpcji.(fragment artykułu)

EN

The contemporary world of developed economies attempts to search for more and more efficient methods of goods and services exchange in order to prevent the occurrence of deep crisis resulting from overproduction. The instruments used in market competition are more and more frequently not sufficient for boosting the economy. The introduction of radical changes into the processes of products' creation, in connection with innovative management solutions, might ensure higher level of consumers' satisfaction and, in consequence, a faster consumption growth. According to the theory of Pine II and Gilmore (1999) one of the opportunities for preserving and making an economic growth more dynamic results from a different approach towards the subject of an offer at the market. The above authors point to the need of noticing a "new" market product enriched by human experiences. The objective of the hereby article is to point to post-consumptive experiences of a tourist as a source of value. Such post-consumptive experiences have still not been a fully identified aspect of a product, which in the nearest future may play a key role in boosting the economic effect on the one hand and consumers' satisfaction on the other. The said satisfaction is the source of value in the future production and consumption. (original abstract)

Słowa kluczowe

PL

Indywidualna konsumpcja usług turystycznych; Produkt turystyczny; Rynek usług turystycznych; Zachowania konsumenta

EN

Individual consumption of touristic services; Tourist product; Tourism services market; Consumer behaviour

• Czasopismo: Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu. Gospodarka a Środowisko
• Rocznik: 2008
• Tom: 8
• Numer: nr 2 (1202) Innowacyjność w gospodarce
• Strony: 158--165

Twórcy

autor

Barbara Marciszewska

Bibliografia

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• [4] Kleiber D., Leisure Experience and Human Development. A Dialectical Interpretation, Basic Books, New York 1999.
• [5] Marciszewska B., Emotional Arts Marketing - Creating Tourist Value, „Tourism Review" 2005 vol. 60, nr 3.
• [6] Marciszewska B., Marketing of Culture: The Polish Perspective. Paper presented during IFEA Conference, Viena March 2003 (to be published by Centre of Culture and Cultural Change in Shefield).
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• [8] Marciszewska B., The Consumption of Cultural Tourism in Poland, [in:] Cultural Attractions and European Tourism, ed. G. Richards, CABI Publishing, Wallingford 2001.
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