Utilization of intelligent methods and techniques for customer knowledge management

• Autorzy: Trninic Jelica , Grljevic Olivera , Ana Maria Serdar
• Języki publikacji: EN

Abstrakty

EN

In order to achieve better market position, companies need to develop customer-centric strategy and properly manage customer data at their disposal in order to obtain useful knowledge. However, conversion of customer data into customer knowledge is very challenging. Data mining methods and techniques search for hidden relationships and patterns in corporate databases, and herein lies their advantage in the process of generating the knowledge. The paper illustrates application of data mining techniques for improvement of marketing activities.(original abstract)

Słowa kluczowe

EN

Knowledge management; Relationships with customers; Data Mining; Customer Knowledge Management (CKM)

PL

Zarządzanie wiedzą; Relacje z klientami; Data Mining; Zarządzanie wiedzą klienta

• Czasopismo: Perspectives of Innovations, Economics and Business
• Rocznik: 2011
• Tom: 7
• Numer: nr 1
• Strony: 48--50

Twórcy

autor

Trninic Jelica

• University of Novi Sad, Serbia

autor

Grljevic Olivera

• University of Novi Sad, Serbia

autor

Ana Maria Serdar

• University of Novi Sad, Serbia

Bibliografia

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