What influences online shopping of individuals from European countries?

• Autorzy: Tino Kujundzic , Mario Jadric , Maja Cukusic
• Języki publikacji: EN

Abstrakty

EN

The trend of broadband Internet expansion in conjunction with the increasing orientation of consumers towards buying via web shops, all combined with increased usage of e-banking services have contributed largely to the growth of online shopping trend. This paper deals with determining the influence of the chosen input variables (reading online magazines and newspapers, searching for product information online, using web TV, radio and e-banking services) on the observed target variable (online shopping, categorized by the level of its development in terms of individuals in European countries). The database was preloaded with data from EUROSTAT consisting of values for the abovementioned variables for 29 European countries in the period from 2007 to 2009. For the data mining process, the open source application Orange Canvas was used.(original abstract)

Słowa kluczowe

EN

Purchasing; Internet; Consumer

PL

Zakup; Internet; Konsument

• Czasopismo: Perspectives of Innovations, Economics and Business
• Rocznik: 2011
• Tom: 7
• Numer: nr 1
• Strony: 16--20

Twórcy

autor

Tino Kujundzic

• University of Split, Croatia

autor

Mario Jadric

• University of Split, Croatia

autor

Maja Cukusic

• University of Split, Croatia

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