Influence of Customer Pressure on the Innovative Activity of a Company

• Autorzy: Marek Tomaszewski
• Języki publikacji: EN

Abstrakty

EN

This article is based on the research conducted on the companies from five countries: Latvia, Lithuania, Russia, Estonia and Poland. These countries are all located in the south-eastern part of the Baltic Sea. A review of the literature reveals no analysis of the intensity of customer impact on the innovative activity of a company. In this context, the main aim of the article is to analyse the influence and intensity of types of customer pressure on the innovative activity of a company. This article takes into account both the pressure from customers to introduce new products and the pressure from customers to lower the production costs. The research hypothesis allowing the attainment of the research goal is formulated as follows: The majority of innovations introduced by the companies from the countries of south-east part of the Baltic Sea are demand-driven, that is, they are a result of customer pressure. This means that the probability of occurrence of all the analysed attributes of innovative activity depends on the amount of pressure on the side of customers. With no pressure, the probability of occurrence of the analysed attributes of innovative activity is smallest.(original abstract)

Słowa kluczowe

EN

Innovative character; Enterprises

PL

Innowacyjność; Przedsiębiorstwo

• Czasopismo: Argumenta Oeconomica
• Rocznik: 2015
• Numer: nr 2 (35)
• Strony: 203--219

Twórcy

autor

Marek Tomaszewski

• Departament of Innovation and Entrepreneurship, University of Zielona Góra

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Identyfikatory

DOI

10.15611/aoe.2015.2.11