Korporacje jako konkurenci uniwersytetów na rynku usług edukacyjnych

• Autorzy: Jacek Klich

Warianty tytułu

Corporations as Universities' Competitors in Education Market

• Języki publikacji: PL

Abstrakty

Rosnący dostęp do informacji oraz wykorzystywanie nowoczesnych technologii w zakresie zdobywania i dzielenia się wiedzą wymuszają na uniwersytetach (traktowanych jako tradycyjne ośrodki zdobywania wiedzy i kwalifikacji) zmiany ich strategii. Jednym z istotnych czynników takich zmian jest poszerzający się udział korporacji w przygotowywaniu kadr. Celem artykułu jest próba zarysowania pozycji korporacji na rynku usług edukacyjnych (głównie w USA) oraz identyfikacja innych przedsięwzięć edukacyjnych podejmowanych przez korporacje. Artykuł jest próbą odpowiedzi na pytanie, w jakim zakresie korporacje mogą zostać liczącym się konkurentem dla uniwersytetów. W artykule wykorzystano literaturę przedmiotu dostępną w bazach ScienceDirect i EBSCO oraz informacje znajdujące się na stronach internetowych. Artykuł nie jest dogłębną analizą zagadnienia, ale ma skłaniać do głębszej refleksji nad zmieniającą się rolą uniwersytetów w procesie edukacji na poziomie wyższym. (abstrakt oryginalny)

EN

Growing access to information and sophisticated IT applications available and used to gather and disseminate knowledge force universities - considered as traditional centres of education - to revise their strategies. One of the drivers for change is growing share of in-company education and training. The aim of the article is to determine the position held by corporations in the education market (mainly in the USA) and to identify other initiatives undertaken by corporations in this market. The article is addressing the question to what extent corporations may become universities' competitors. ScienceDirect and EBSCO databases were used as well as relevant information available from various web pages. The article does not aspire to be an in-depth analysis of the problem at hand but is aimed at inspiration for further reflection on the changing role of universities in today's world. (original abstract)

Słowa kluczowe

PL

Szkolnictwo wyższe; Korporacje; Konkurencyjność; Szkolenie biznesowe; Doskonalenie zarządzania; Nauki o zarządzaniu; Wyższe szkoły biznesu

EN

Higher education; Corporation; Competitiveness; Business training; Management development; Management sciences; Higher business schools

• Czasopismo: Edukacja Ekonomistów i Menedżerów : problemy, innowacje, projekty
• Rocznik: 2015
• Numer: nr 2 (36)
• Strony: 13--27

Twórcy

autor

Jacek Klich

• Uniwersytet Ekonomiczny w Krakowie

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Identyfikatory

DOI

10.5604/01.3001.0009.4602