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Export Competitiveness of the Croatian Food Industry

100%

Buturac G., Lovrinčević Ž., Mikulić D.

2018

nr 2 (41)

135-155

The main aim of the paper is to assess the international competitiveness of the Croatian food industry by deploying the Constant Market Share (CMS) analysis. The CMS model is able to quantify the export performance of the food industry compared to the rest of the world and individual foreign markets (the EU 27, new member states). The analysis revealed rather disappointing results in terms of the competitive position of the Croatian food industry in the period after 2010. The CMS was able to decompose change in the market share based on the geographic and product component and competitiveness effect, and the results confirmed the hypothesis that the loss in competitiveness of the Croatian food industry is the most important factor which determined the decreasing share of Croatian companies in world trade. The impact of the product mix of exported food products was neutral while its geographical effect was also negative. A regional reorientation of exports to more dynamic markets is an option which could boost the exports of the Croatian food industry.(original abstract)

Segmentation of Markets in Central and Eastern Europe Countries with the Use of the CMS Method

84%

Salamaga M.

nr 13 (20)

67-78

The paper is aimed at a comparative analysis of Central and Eastern European countries regarding the range of effects associated with changes in their exports. The effects of changes in the exports of individual countries will be separated based on the model of constant market share (CMS) developed by Leamer and Stern. The calculated effects: the demand effect, the market distribution effect, the commodity composition effect and the competitiveness effect will enable a detailed assessment of the sources of changes occurring in the exports of individual countries and will, in particular, allow for answering the following question: to what extent may changes in exports be explained by the economic situation in the world trade of individual clusters of commodities, and to what extent do they result from the competitiveness of these countries? The application of the multivariate statistical analysis method for the designated effects will allow for the identification of clusters of countries in a very similar position in the spatial and commodity arrangement, including countries of similar competitiveness of trade.(original abstract)