Purpose: Ecocentrism analysis, based on selected themes of Aldo Leopold's and J. Baird Callicott's ideas, in the context of the debate with anthropocentrism; An attempt to indicate a new axiological foundation for ecocentrism. Design/methodology/approach: The achievement of the article's objective results from the utilization of a set of tools, including hermeneutics, analysis of relevant literature, and comparative theory. Through these methods, a set of ecocentric values has been reconstructed, carrying the potential to develop a more rigorous protection of the natural environment. Findings: The ecocentric approach to environmental conservation can be more effective than the concept of "sustainable development", as it considers the well-being of the ecosystem, refrains from treating nature as a resource, takes into account abiotic factors, opposes long-term environmental degradation, and places biodiversity at the core. Simultaneously, it is a flexible approach, basing its axiology on both biological and social community values. It's not about negation, but rather a modification of traditional ethics. Research limitations/implications: The transformation of the cultural approach to the relationship between humans and nature requires social acceptance and a coherent value system. Ecocentrism is challenging to embrace in societies where anthropocentrism (a focus on human interests) prevails. Practical application of ecocentrism is difficult when it is not widely known and understood. Some of its propositions may encounter resistance, such as ethical consideration directed towards abiotic factors. Practical implications: Ecocentrism can be applied in everyday life, in businesses, and many other areas. It is a theory with immense practical potential, worthy of consideration in the realm of business practices, resource management, urban planning, agriculture and food production, education, politics, and legislation. Social implications: Adopting the principles of an ecocentric approach would have a profound impact on society by altering values, priorities, and actions to focus on the well-being of ecosystems. Originality/value: The value of the article lies in the original systematization of ecocentric ideas in the context of the concept of "ecosystem" and "anthropocentrism". For the first time, the article identifies concepts, and simultaneously metaphors, that can serve as a vehicle for the popularization and further continuation of the ecocentric tradition. The highlighted terms are "home" - directly referring to the etymology of the word "ecosystem" - and "family" (a triad of values also appears: life, safety, well-being). (original abstract)
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