Warianty tytułu
Co-opetition - new type of relation between competitors
Języki publikacji
Abstrakty
Artykuł prezentuje nowe zjawisko we współczesnej gospodarce, jakim jest kooperencja. Jest ona definiowana jako jednoczesne występowanie relacji konkurencji i kooperacji między przedsiębiorstwami. Kooperencja (obok koegzystencji, kooperacji i konkurencji) jest uznana jako jeden z czterech typów relacji między przedsiębiorstwami. W zależności od poziomu konkurencji i współpracy oraz liczby powiązań między stronami, kooperencja może tworzyć różnorodne typy relacji. Zjawisko kooperencji odgrywa coraz istotniejszą rolę w turbulentnym biznesie międzynarodowym. Jednakże przedsiębiorstwa muszą sprostać licznym wymaganiom, do których m.in. należą: posiadanie komplementarnych aktywów strategicznych, wspólnych celów, chęć uczenia i komunikowania się oraz tworzenia wspólnych wartości. (abstrakt oryginalny)
The article deals with the new issue in the contemporary business - co-opetition. It is defined as simultaneously occurred competition and co-operation between enterprises. Co-opetition (among coexistence, co-operation and competition) is one of four basic types of inter company relations. Depending on relations between competition and co-operation levels as well as number of inter company linkages co-opetition may present various types of relationships. Co-opetition plays more and more significant role in the turbulent international business. However co-opetitos have to meet several requirements e.g. possessing complementary strategic assets, mutual objectives, willingness to learn, communicate and to create mutual values. (original abstract)
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Bibliografia
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Bibliografia
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