Homo consumerus

• Autorzy: Wiesław Wątroba
• Języki publikacji: PL

Abstrakty

W pracy przyjęto zyskujący coraz większą popularność termin consumerus, zamiast spopularyzowanego przez Ericha Fromma terminu consumens. Zwrócono uwagę na nieco inny wymiar konsumpcji od tego podkreślanego przez Fromma.

EN

Homo consumerus has been created by postindustrial capitalism. Being influenced by postmodern aesthetics, he has taken an advantage of globalization processes, and of technological progress aiming towards an informatization of everyday life. His future existence depends on a continuation of these processes. However, any kind of crusades against democracy, free market regime, or against contemporary consumer culture, and attempts of monopolization of the consumer markets by multinational corporations can reverse trends of globalization and glocalization. As a result, these tendencies can orginate an evolution of social perception of needs at their original form, rooted in the epoch of industrial caspitalism. (original abstract)

Słowa kluczowe

PL

Konsument; Zachowania konsumenta; Socjologia konsumpcji

EN

Consumer; Consumer behaviour; Sociology of consumption

• Czasopismo: Prace Naukowe Akademii Ekonomicznej we Wrocławiu. Ekonomia i Międzynarodowe Stosunki Gospodarcze
• Rocznik: 2007
• Tom: 15
• Numer: nr 1166 Integracja europejska
• Strony: 60--74

Twórcy

autor

Wiesław Wątroba

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