Reputacja przedsiębiorstwa jako pracodawcy

• Autorzy: Aleksandra Mikuczewska-Wośko

Warianty tytułu

Reputation of Corporate as Employer

• Języki publikacji: PL

Abstrakty

Omówiono wpływ jaki ma reputacja przedsiębiorstwa na jego relację z pracownikami. Przedstawiono definicję pojęcia reputacja oraz wskazano na powiązania pomiędzy reputacją, tożsamością i wizerunkiem przedsiębiorstwa. Zwrócono uwagę na rolę pracowników w budowaniu pozytywnej reputacji firmy. Omówiono wyniki badań, których celem było poznanie postaw i poglądów menedżerów polskich przedsiębiorstw na temat reputacji.

EN

This paper is based on the thesis that among the stakeholders who influence corporate reputation and are influenced by it, employees are a significant factor. The reputation of a company is always important in the eyes of its employees and companies with good reputations attract good employees, who produce new and innovative product and serve customers well and as a result the strong reputation continues. In this work the author presents the result of research in which Polish managers were asked an opinion on "reputation and relations between corporate and its employees". (original abstract)

Słowa kluczowe

PL

Wizerunek przedsiębiorstwa; Tożsamość przedsiębiorstwa; Pracownicy w przedsiębiorstwie; Relacje pracodawca-pracownik; Badania naukowe

EN

Company image; Enterprise identity; Employees in enterprise; Employer-employee relationships; Scientific research

• Czasopismo: Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu
• Rocznik: 2009
• Numer: nr 43 Człowiek i praca w zmieniającej się organizacji
• Strony: 181--191

Twórcy

autor

Aleksandra Mikuczewska-Wośko

• Politechnika Wrocławska

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