Jakość relacji z interesariuszami

• Autorzy: Przemysław Stach

Warianty tytułu

The Relationship Quality with Stakeholders

• Języki publikacji: PL

Abstrakty

W artykule autor, bazując na studiach literatury anglojęzycznej, proponuje skalę do pomiaru jakości relacji, starając się przy tym, aby jej użyteczność nie ograniczała się tylko do jednej kategorii interesariuszy. (abstrakt oryginalny)

EN

In the following article, drawing on the English-language literature, the author proposes a scale for measuring relationship quality, with an attempt to make it useful in a variety of stakeholder type relationships. (original abstract)

Słowa kluczowe

PL

Otoczenie organizacji; Marketing relacji; Zachowania komunikacyjne; Jakość usług

EN

Organisation environment; Relationship marketing; Communication behaviours; Quality of services

• Czasopismo: Ekonomika i Organizacja Przedsiębiorstwa
• Rocznik: 2010
• Numer: nr 1
• Strony: 41--46

Twórcy

autor

Przemysław Stach

• Wyższa Szkoła Biznesu - National Louis University

Bibliografia

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