Historyczna samoświadomość marketingu

• Autorzy: Jacek Kamiński

Warianty tytułu

Historical Self-Awareness of Marketing

• Języki publikacji: PL

Abstrakty

Odwołanie do swoich źródeł stanowi podstawę każdej nauki. W artykule dokonano przeglądu historiografii marketingowej, starając się wykazać, że marketing akademicki posiada znaczny dorobek określający jego historyczną samoświadomość. Jest on jedną z głównych podstaw uzasadniających dyscyplinarną odrębność marketingu jako nauki. (abstrakt oryginalny)

EN

Referring to sources is a base of each science. The article reviews the marketing historiography trying to display, that academic marketing has large merchandise specifying its historical self-awareness. It’s one of the key basis justifying disciplinary separateness of marketing as a separate science line. (original abstract)

Słowa kluczowe

PL

Marketing; Badania historyczne

EN

Marketing; Historical research

• Czasopismo: Marketing i Rynek
• Rocznik: 2010
• Numer: nr 10
• Strony: 2--8

Twórcy

autor

Jacek Kamiński

• Uniwersytet w Białymstoku

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