Warianty tytułu
Segmentacja i charakterystyka zachowań konsumentów i nabywców trufli
Języki publikacji
Abstrakty
Some of the at home and outdoor meals in the luxury goods category can be grouped into the experience products like the meals with truffle. The truffle consuming behaviour is strongly related to the prestige (hedonist, snob, bandwagon and veblenian) consuming motivations. We have analysed the consuming behaviour on a domestic representative sample (1060 people older than 15) and 113 persons were consumers of meals with truffle. The data base was evaluated with the help of factor and cluster analysis. We have defined three consumer segments that were characterised with the demographic factors, frequency of consumption and the behaviour characteristics. We have analysed buying behaviour on the sample of 63 restaurants. (original abstract)
W artykule przedstawiono analizą zachowań konsumentów i nabywców trufli. W jej wyniku dokonano segmentacji rynku trufli na trzy główne segmenty, rozróżnione przez czynniki demograficzne, częstotliwość zakupu i zachowanie nabywców. (abstrakt oryginalny)
Rocznik
Tom
Numer
Strony
104--109
Opis fizyczny
Twórcy
autor
- Szent István University, Gödöllő, Hungary
autor
- Szent István University, Gödöllő, Hungary
Bibliografia
- Besley T. 1989: A Definition of Luxury and Necessity for Cardinal Utility Functions. The Economic Journal, 99 (September), 844-849.
- Central Statistical Office. 2004: Survey of the household Budapest [www.ksh.hu]
- Tarkányi E. 2006: A luxustermékek fogyasztói magatartása (Consumer behavior of luxury products). Marketing és Menedzsment, No 3.
- Vigneron F.L., Johnson W. 1999: A Review and a Conceptual Framework of Prestige-Seeking Consumer Behayior. Academy of Marketing Science Review, No. 1.
- Wegener B. 1992: Concepts and Measurement of Prestige. Atmual Review of Sociology, 18 (2), 253-280.
- www.luxuryinstitute.com.
- www.ksh.hu
Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
bwmeta1.element.ekon-element-000168223660