Marketing Strategic Planning as a Source of Competitive Advantage for Mexican SMEs

• Autorzy: Francisco R. Rostro , Wiesław M. Grudzewski
• Języki publikacji: EN

Abstrakty

EN

SMEs are facing important challenges in the markets due to globalization and its consequences. An analysis of Mexican SMEs general situation is presented as well as a model how to create competitive advantage through market focus. (original abstract)

Słowa kluczowe

EN

Strategic marketing; Strategic planning; Small business

PL

Marketing strategiczny; Planowanie strategiczne; Małe i średnie przedsiębiorstwa

• Czasopismo: Economics and Organization of Enterprise
• Rocznik: 2008
• Tom: 1
• Numer: nr 1
• Strony: 19--26

Twórcy

autor

Francisco R. Rostro

• Institute of Organization and Management, in Industry "ORGMASZ"; Unversidad Politecnica de San Luis Potosi, Mexico

autor

Wiesław M. Grudzewski

• Institute of Organization and Management, in Industry "ORGMASZ"

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Identyfikatory

DOI

10.2478/v10061-008-0003-0