Czasopismo
Tytuł artykułu
Warianty tytułu
Image Akademii Ekonomicznej na rynku pracy
Języki publikacji
Abstrakty
The paper presents some relevant aspects regarding the image that the Academy of Economic Studies (AES) has on the labor market. AES is the largest and the most well-known economic university in Romania. The ever growing demand for specialists in economics has transformed AES into one of the most wanted universities in Romania for undergraduate students and even for postgraduate students of late. Despite AES's leading position, its management team wanted to find out more about how employers perceive AES graduates' quality. A study was conducted to this effect the results there of are presented in this paper. Further, a description of the methodology underpinning our research and of the ways our findings can be used for maintaining AES's stronghold among Romanian economic universities will be provided. (original abstract)
The Bucharest Academy of Economic Studies (AES) jest jedną z najbardziej znanych ekonomicznych uczelni w Rumunii. W związku z tym omówiono znaczenie oraz postrzeganie AES na rynku pracy.
Rocznik
Numer
Strony
75--84
Opis fizyczny
Twórcy
Bibliografia
- Aaker, David A.; Kumar, V.; Day, George S. - Marketing Research, John Wiley & Sons, Inc., New York, Chichester etc., 2001.
- Anghel L.; Florescu, C; Zaharia R. - Aplicaţii în marketing, Editura Expert, Bucureşti, 1999.
- Bălan, Carmen - Cercetări de marketing, Editura AES, Bucureşti, 2000.
- Burns, Alvin C; Bush, Ronald F. - Marketing Research, Prentice Hall, Upper Saddle River, 2000.
- Cătoiu, Iacob (coordonator) - Cercetări de marketing, Editura Uranus, Bucureşti, 2002.
- Chelcea, Septimiu - Metodologia cercetării sociologice. Metode cantitative şi calitative, Editura Economică, Bucureşti, 2001.
- D'Astous, Alain - Le projet de recherche en marketing, Cheneliere/McGraw Hill, Montreal, Toronto, 2000.
- Munteanu, Corneliu (coordinator) - Marketing - principu, practici, orizonturi, Editura Sedcom Libris, Iaşi, 2006.
- Zaharia, Răzvan - Marketing social-politic, Editura Uranus, Bucureşti, 2001.
Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
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