Strategie komunikowania w sytuacjach kryzysowych przedsiębiorstw w literaturze anglo- i niemieckojęzycznej

• Autorzy: Waldemar Rydzak

Warianty tytułu

Strategies of Communication in Organizational Crisis in English and German Language Literature

• Języki publikacji: PL

Abstrakty

Autor atrykułu skierowuje uwagę czytelnika na fakt, że we współczesnej literaturze poświęconej zarządzaniu czy zarządzaniu kryzysem, komunikowanie często jest ujmowane w kategorii działań technicznie wspomagająych proces zarządzania, ale niebędących jego kluczowym elementem. Jest to - zdaniem autora - uproszczenie, gdyż nie można traktować kryzysu jako zjawiska społecznego, mającego tylko konsekwencje w sferze gospodarczej. (fragment tekstu)

EN

Since the beginning of 21st century, literature on the subject of communication in times of crisis has focused chiefly upon a retrospective review of the existing crisis situations. With respect to these, reactive communication strategies have been devised in order to protect corporate image. The opinion that a crisis situation plan needs to be in place has also been ąuite persistent. The unification of opinions has resulted from the dominance of the American trend which predominantly views crisis as a negative phenomenon which needs to be combated. Meanwhile, crisis has a significant transformation potential and may lead to introducing new solutions which will boost productivity and effectiveness. This has been noticed by Seeger and Sellnow who have developed the reconstruction con-cept as part of deliberations on communicating in crisis situations. The concept combines traditional protection of the image and communication as an element of support for introducing changes in the organization and its relations with the stakeholders. (original abstract)

Słowa kluczowe

PL

Komunikowanie; Kryzys przedsiębiorstwa; Przedsiębiorstwo

EN

Communication; Enterprises crisis; Enterprises

• Czasopismo: Zeszyty Naukowe / Uniwersytet Ekonomiczny w Poznaniu
• Rocznik: 2010
• Numer: nr 146
• Strony: 139--155

Twórcy

autor

Waldemar Rydzak

• Uniwersytet Ekonomiczny w Poznaniu

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