Warianty tytułu
Języki publikacji
Abstrakty
Rocznik
Numer
Strony
28--36
Opis fizyczny
Twórcy
autor
Bibliografia
- Brinol P., Petty R.E., Tormala Z.L., The malleable meaning of subjective easy, Psychological Science 2006, no. 3
- Buda R., Zhang Y., Consumer product evaluation: The interactive effect of message framing, presentation order, and source credibility, Journal of Product & Brand Management vol. 9, 2000, no. 4
- Donovan R.J., Jalleh G., Positively versus negatively framed product attributes: The influence of involvement, Psychology & Marketing, October 1999
- Dym pożegnalny, Forum 2007, no. 6
- Flachaire E., Hollard G., lndividual sensitivity to framing effects, unpublished manuscript, September 2006, www.eurequa.univ-parisl.fr/membres/flachaire/research/ Flachaire_Hollard_06c.pdf
- Labroo A. A., Lee A. Y., Between two brands: A goal fluency account of brand evaluation, Journal of Marketing Research, August 2006
- LeBoeuf R., Shafir E., Deep thoughts and shallow frames: On the susceptibility to framing effects, Journal of Behavioral Decision Making vol. 16, 2003
- Lee A. Y., Aaker J.L., Bringing the frame into focus: The influece of regulatory flt on processing fluency and persuasion, Journal of Personality and Social Psychology vol. 6, 2004, no. 2
- Lee A. Y., Aparna A. A., The effect of conceptual and perceptual fluency on brand evaluation, Journal of Marketing Research, May 2004
- Levin I.P., Gaeth G.J., Schreiber J., Lauriola M., A new look at framing effects: Distribution of effect sizes, individual differences, and independence of types of effects, Organizational Behavior and Human Decision Processes 2002
- Maheswaran D., Meyers-Levy J., The influence of message framing and issue involvement, Journal of Marketing Research vol. 27, 1990
- Petty R.E., Brinol P., Tormala Z.L., Wegener D.T., The role of meta-cognition in social judgment, www.psy.ohio-state.edu/perty/ documents/me-tacog_chap-ter_fmal-text.pdf
- Pinon A., Gambara H., A meta-analytic review of framing effect: Risky, attribute and goal framing, Psicotherma 2005, no. 2
- Reber R., Winkielman P., Schwarz N., Effects of perceptual fluency on affective judgments, Psychological Science 1998, no. 1
- Schwarz N., Vaughn L.A., The availability heuristic revisited: Ease of recall and content of recall as distinct sources of Information, in: Heuristic and biases. The psychology of intuitive judgment, eds. Gilovich, Griffin, Kahneman, Cambridge University Press, 2002
- Wang J., Lee A. Y., The role of regulatory focus in preference construction, Journal of Marketing Research, February 2006
Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
bwmeta1.element.ekon-element-000171207235