Warianty tytułu
Języki publikacji
Abstrakty
Rocznik
Numer
Strony
120--133
Opis fizyczny
Twórcy
autor
autor
Bibliografia
- Advances in relationship marketing, ed. A. Payne, Kogan Page, London 1995
- Andersen P.H., Relationship development and marketing communication: An integrative model, Journal of Business & Industrial Marketing vol. 16, 2001, no. 3
- Black R., The trade shows industry: Management and marketing career opportunities, Trade Show Bureau, East Orleans 1986
- Blyth J., Visitor and exhibitor expectations and outcomes at trade exhibitions, Marketing Intelligence & Planning vol. 17, 1999, no. 2
- Bonoma T.V., Get more out of your trade shows, Harvard Business Review, January-February 1983
- Cavanaugh S., Setting objectives and evaluating the effectiveness of trade show exhibits, Journal of Marketing, October 1976
- Exhibition/Fairs Visitor Survey Report, Centrex 2003-2004
- Gronroos C., The relationship marketing process: Communication, interaction, dialogue, value, Journal of Business & Industrial Marketing vol. 19, 2004, no. 2
- Gwinner K., A model of image creation and image transfer in event sponsorship, International Marketing Review vol. 14, 1997, no. 3
- Hansen K., The dual motives of participants at International trade shows, International Marketing Review vol. 13, 1996, no. 2
- Kameda N., A research paradigm for international business communication, Corporate Communications: An International Journal vol. 10, 2005, no. 2
- Kerin R.A., Cron W.L., Assessing trade show functions and performance: An exploratory study, Journal of Marketing vol. 51, July 1987
- Kotler Ph., Marketing management. Analysis, planning, implementation and control, Prentice Hall, 1994
- Kwiatek P., Leszczyński G., Zieliński M., Trade fairs exhibitors communication excellence, in: Proceedings of the 14th Annual Conference Marketing and Business Strategies for Central and Eastern Europe, Vienna University of Economics and Business Administration, Vienna 2006
- Lee M.J., Back K., A review of economic value drivers in convention and meeting management research, International Journal of Contemporary Hospitality Management vol. 17, 2005, no. 5
- Leszczyński G., Communication in business-to-business relations, in: Marketing communication strategies, ed. B. Pilarczyk, Poznań University of Economics, Poznań 2007
- Mohr J., Nevin R., Communication strategies in marketing channels: A theoretical perspective, Journal of Marketing vol. 54, 1990
- 0'Hara B.S., Evaluating the effectiveness of trade shows: A personal selling perspective, Journal of Personal Selling and Sales Management vol. 13, 1993, no.3
- Parasuraman A., The relative importance of industrial promotion tools, Industrial Marketing Management vol. 10, 1981
- Pitta D.A., Weisgal M., Lynagh P., Integrating exhibit marketing into integrated marketing Communications, Journal of Consumer Marketing vol. 23, 2006, no. 3
- Rosson P., Seringhaus R., Firm experience and International Trade Fairs, Journal of Marketing Management vol. 17, 2001
- Rosson P., Seringhaus R., Visitor and exhibitor interaction at industrial trade fairs, Journal of Business Research vol. 32, 1995
- Szreder M., Metody i techniki sondażowych badań opinii, PWE, Warszawa 2004
- Trade fairs marketing, eds. A. Kuca, H. Mruk, Polish Trade Fairs Corporation, Poznań 2006
- www.eventprofit.pl
- www.iapco.org
- www.poleko.mtp.pl/mtpl
- www.polfair.com.pl
- Zieliński M., Trade fairs as communication tool, in: Marketing communication strategies, ed. B. Pilarczyk, Poznań University of Economics, Poznań 2007
Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
bwmeta1.element.ekon-element-000171207467