Warianty tytułu
Języki publikacji
Abstrakty
Rocznik
Numer
Strony
110--119
Opis fizyczny
Twórcy
autor
Bibliografia
- Blythe J., Visitor and exhibitor expectations and outcomes at trade exhibitions, Marketing Intelligence & Planning vol. 17, 1999, no. 2
- Bonoma T.V., Get more out of your trade shows, Harvard Business Review, January-February 1983
- Cavanaugh S., Setting objectives and evaluating the effectiveness of trade show exhibitions, Journal of Marketing 1976
- Grimm C., Was Messebesuchern wirklich wichtig ist, Workshop 2003, no. 2
- Hansen K., The dual motives of participants at International trade shows, International Marketing Review vol. 13, 1996, no. 2
- Hansen K., Trade show performance: A conceptual framework and its implications for future research, Academy of Marketing Science Review 1999, no. 8
- Heger G., Das Standpersonal als Erfolgsfaktor im Messewesen, in: Handbuch des Messemenagement, eds. M. Kirchgeorg, W.M. Dornscheidt, W. Giese, N. Stoeck, Verlag Dr. Th. Gabler/GWV Fachverlage GmbH, Wiesbaden 2003
- Herbig P., O'Hara B., Palumbo F., Trade show: Who, what, why, Marketing Intelligence & Planning vol. 16, 1998, no. 7
- Kerin R.A., Cron W.L., Assessing trade show functions and performance: An exploratory study, Journal of Marketing vol. 51, July 1987
- Kijewski V., Yoon E., Young G., How exhibitors select trade shows, Industrial Marketing Management vol. 22, 1993
- Mruk H., Arena komunikacji, Visual Communication 2006, no. 1
- Rosson P., Seringhaus R., Visitor and exhibitor interaction at industrial trade fairs, Journal of Business Research vol. 32, 1995
- Saschi C.M., Parretty J., Do trade shows provide value?, Industrial Marketing Management 1992, no. 21
- Szreder M., Metody i techniki sondażowych badań opinii, PWE, Warszawa 2004
- Wojciechowski H., Dudziński J., Międzynarodowe rynki zorganizowane, Wydawnictwo Zachodniopomorskiej Szkoły Biznesu w Szczecinie, Szczecin 1997
- www.budma.pl
- www.cbt.com.pl
- www.drema.pl
- www.instalacje.mtp.pl
- www.polfair.com..pl
Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
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