Wykorzystanie teorii jakości atrakcyjnej a problem zaufania

• Autorzy: Marek Bugdol

Warianty tytułu

The Application of the Theory of Attractive Quality and the Problem of Trust

• Języki publikacji: PL

Abstrakty

Podstawowym celem artykułu będzie określenie zagrożeń związanych z utrzymaniem zaufania podczas wykorzystywania teorii atrakcyjnej jakości. Autor dokona przeglądu różnych (również nowatorskich) sposobów zastosowania tej teorii, wskaże na liczne jej ograniczenia i bariery, zidentyfikuje podstawowe problemy związane z kształtowaniem i utrzymaniem zaufania do organizacji. (fragment tekstu)

EN

The paper presents new possibilities of applying the theory of attractive quality. The author discusses traditional obstacles to the application of the theory and risks related to the maintenance of trust in an organization and its products. (original abstract)

Słowa kluczowe

PL

Satysfakcja klienta; Lojalność klientów; Jakość usług; Jakość produktu; Zaufanie organizacyjne; Teorie zarządzania

EN

Customer satisfaction; Customer loyalty; Quality of services; Product quality; Organizational trust; Management theories

• Czasopismo: Przegląd Organizacji
• Rocznik: 2012
• Numer: nr 8
• Strony: 36--39

Twórcy

autor

Marek Bugdol

• Uniwersytet Jagielloński w Krakowie

Bibliografia

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