Czasopismo
Tytuł artykułu
Warianty tytułu
Języki publikacji
Abstrakty
Changed market conditions and increased competition have radically changed the structure, conditions and performance of the tourism industry. In today's fragmented tourism markets small and medium sized enterprises are increasingly forced to pursue strategies which position them away from the middle market. For SMEs differentiation and niche strategies become the only able strategic options. Porter's third strategy - cost leadership - in most cases cannot be achieved because of small enterprise-size, inadequate production output and insufficient financing. (original abstract)
Czasopismo
Rocznik
Tom
Numer
Strony
103--112
Opis fizyczny
Twórcy
autor
- University of Innsbruck, Austria
autor
- University of Innsbruck, Austria
Bibliografia
- Bieger T. (2002), Management von Destinationen, München, Oldenbourg.
- Hamel G., Prahalad C. K. (1994), Competing for the Future, Havard Business School Press, Boston.
- Peters M., Raich M. (2002), Die Rolle der persönlichen Interaktion im Dienstleistungse rstellungsprozess am Beispiel der Tourismusbranche, in: Hinterhuber H., Stahl H. K. (Hrsg.), Erfolg durch Dienen? Zur wertsteigernden Führung von Dienstleistungsunter nehmen, Renningen 2002.
- Peters M., Weiermair K. (2001), Theoretical Constructs and Empirical Evidence of Entrepreneurial Growth Modes in the Hospitality Industry, Paper presented at the conference "Entrepreneurship in Tourism and the Contexts of Experience Economy".
- Pompl W., Lieb M. (1997), Qualitätsmanagement im Tourismus, München, Oldenbourg.
- Porter M. E. (1992), Wettbewerbsstrategien, Frankfurt/Main et al.
- Siegwart H., Mahari J., Ruffner M. (Hrsg.) (2002), Corporate Governance, Shareholder Value and Finance, vAhlen, Stuttgart.
- Volery T. (2000), Entrepreneurship: the Engine of Economic Growth and Development, in: Pleitner H., Weber W. (Hrsg.), SMEs in the 21st Century - Impulses, Perspectives, Concepts, Verlag KMU, St. Gallen.
- Weiermair K. (2001), The Growth of Tourism Enterprises, Tourism Review, 56, ¾ 17-25.
Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
bwmeta1.element.ekon-element-000171220087