Perceptions of the results of cooperation with rivals - the perspective of Danish, Japanese and Polish companies. Does the cultural background matter?

• Autorzy: Barbara Jankowska , Małgorzata Bartosik-Purgat
• Języki publikacji: EN

Abstrakty

EN

Doing business internationally, it is crucial for the companies to contact, cooperate and communicate with foreign partners. There are many differences between partners (companies) coming from different countries and cultures. Sometimes we do not take into account the importance of these aspects and do not consider such differences during the initial stages of cooperation. The authors would like to underline the problem of cultural differences among companies coming from other markets and different parts of the world. The aim of the paper is an attempt to investigate the implications of coopetition for companies coming from three different cultures. The research question is whether the companies coming from relationship-focused societies perceive cooperation with rivals as more important for their success assessed with the use of measures of international competitiveness and internationalization. The empirical part of the paper shows the research into the results of coopetition for enterprises from three different cultures, conducted among Danish, Japanese and Polish companies. These three cultures are different in the scale which presents the level of partnership`s importance (Japan - partnership-focused culture; Poland - middle; Denmark - deal-focused culture). The main result of the presented study shows the differences among companies coming from different cultures in the context of coopetition. Moreover, the results indicate that the cultural context of the researched companies has a bearing on the consequences of their coopetition. (original abstract)

Słowa kluczowe

EN

Cultural differences; Competition; Cooperation; Business partnership; Globalization

PL

Różnice kulturowe; Konkurencja; Współpraca; Partnerstwo biznesowe; Globalizacja

• Czasopismo: The Poznań University of Economics Review
• Rocznik: 2012
• Tom: 12
• Numer: nr 4
• Strony: 14--27

Twórcy

autor

Barbara Jankowska

• Poznań University of Economics, Poland

autor

Małgorzata Bartosik-Purgat

• Poznań University of Economics, Poland

Bibliografia

• Cateora, Ph.R., Ghauri, P.N., 2000, International Marketing. European Edition, McGraw-Hill Publ., London.
• Dagnino, G.B., Padula, G., 2002, Coopetition Strategy. A New Kind of Interfirm Dynamice for Value Creation, Paper presented at EURAM - the European Academy of Management, Second Annual Conference - Innovative Research in Management, Stockholm, 9-11 May.
• Francuz, P., Mackiewicz, R., 2006, Liczby nie wiedzą, skąd pochodzą. Przewodnik po metodologii i statystyce nie tylko dla psychologów, Wydawnictwo KUL, Lublin.
• Gesteland, R.R., 2001, Cross-Cultural Business Behavior. Marketing Negotiating and Managing Across Cultures, Copenhagen Business School Press, Copenhagen.
• Gorynia, M., Jankowska B., Owczarzak, R., 2007, Clusters - an Attempt to Respond to the Globalisation Challenge? The Case of Furniture Cluster in Wielkopolska, Poznań University of Economics Review, no. 2, pp. 5-28.
• Green, P.E., Tull, D.S., Albaum, G.S., 1988, Research for Marketing Decisions, Prentice Hall, Englewood Cliffs.
• Hall, E.T., 1989, Beyond Culture, Anchor Books Ed., New York.
• Hampden-Turner, Ch., Trompenaars, F., 2000, Siedem kultur kapitalizmu, Oficyna Ekonomiczna, Kraków.
• Hofstede, G., Hofstede, J., 2004, Cultures and Organizations. Software of the Mind, McGRAW-Hill, New York.
• Hunt, S.D., 2007, Economic Growth: Should Policy Focus on Investment or Dynamic Competition? European Business Review, vol. 19, no. 4, pp. 274-291.
• Kroeber, A.L., 2002, Istota kultury, Wydawnictwo Naukowe PWN, Warszawa.
• Ketchen, D., Snow, C., Hoover, V., 2004, Research on Competitive Dynamics: Recent Accomplishments and Future Challenges, Journal of Management, vol. 30, no. 6, pp. 779-804.
• Linton, R., 2000, Kulturowe podstawy osobowości, Wydawnictwo Naukowe PWN, Warszawa.
• Robson, P., Bennet, R.J., 2000, SME Growth: The Relationship with Business Advice and External Collaboration, Small Business Economics, vol. 15, no. 3, pp. 193-208.
• Sherer, S.A., 2003,Critical Success Factors for Manufacturing Networks as Perceived by Network Coordinators, Journal of Small Business Management, vol. 41, no. 4, pp. 325-345.
• Spence, L.J., Coles, A., Harris, L., 2001, The Forgotten Stakeholder? Ethics and Social Responsibility in Relation to Competitors, Business and Society Review, vol. 106, no. 4, pp. 331-352.
• Zimmerman, M., 1985, How to Do Business with the Japanese, Random House, New York.