The Decision Process for Taking Trainings by Migrants and the Role of Blended Learning

• Autorzy: Piotr Niedzielski , Katarzyna Łobacz

Warianty tytułu

Proces podejmowania decyzji o podjęciu szkolenia i znaczenia blended learningu

• Języki publikacji: EN

Abstrakty

EN

Migrants constitute some part of training mar ket. They are a target group for both state supported programmes (such as Pathways to Work project) and commercial programmes. According to some research they are a group that is willing to take some trainings. It indicates that migrants, especially young migrants may become a considerable segment for all institutions which offer trainings and courses. In this context knowing the behavior of migrants seems to be a proper starting point for targeting this group. The objective of the paper is presenting the decision process for taking trainings by migrants, with special attention paid to blended learning. The paper uses the traditional approach of 5 stages buying process for explaining the migrants‟ trainings choices (original abstract)

Migranci stanowią pewną część rynku szkoleń. Są grupą docelową zarówno dla państwowych programów wspierających (takich jak np. projekt Pathways to Work ) jak i programów komercyjnych. Według niektórych badań jest to grupa, która jest gotowa podjąć szkolenia. To oznacza, że imigranci, zwłaszcza młodzi, mogą stać się istotnym segmentem dla wszystkich instytucji, które oferują szkolenia i kursy. Artykuł przedsta- wia proces decyzyjnego przy podejmowaniu szkoleń przez imigrantów, ze szczególnym zwróceniem uwagi na blended learning. Zaprezentowano istotne cechy szkoleń, które sprawiają, że stają się one atrakcyjne dla imigrantów (abstrakt oryginalny)

Słowa kluczowe

EN

Training; Migration; Blended learning

PL

Szkolenia; Migracja; Nauczanie hybrydowe

• Czasopismo: Europa Regionum
• Rocznik: 2012
• Tom: 15
• Strony: 89--100

Twórcy

autor

Piotr Niedzielski

• Uniwersytet Szczeciński

autor

Katarzyna Łobacz

• Uniwersytet Szczeciński

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