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2013 | nr 137 Project planning in modern organization | 53--68
Tytuł artykułu

Interactive Decision Aiding Technique for a New Product Selection Problem

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Warianty tytułu
Języki publikacji
EN
Abstrakty
EN
An important part of the innovation management is to select the best new product project from the preliminary large set of potential alternatives. This problem is broadly discussed in the extant literature. Although the qualitative approaches dominate in literature, there are few examples of more formal decision procedures based on multiple criteria analysis. This article brings an example of interactive procedure that can help decision making in the new product development. As to the authors knowledge, such approach has not been proposed so far to the problem of selecting new product. The interactive procedure gives to the DM an opportunity to actively participate in the whole process and observe its development. During the procedure, the DM can disclose his preferences and values of trade-offs. This kind of assessment of differences in importance of criteria is assumed as more reliable then the direct assessment of weights. (fragment of text)
Twórcy
  • University of Economics in Katowice, Poland
autor
  • University of Economics in Katowice, Poland
Bibliografia
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Bibliografia
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