Czynniki warunkujące wpływ informacji nieformalnych rozpowszechnianych za pośrednictwem Internetu na decyzje zakupowe

• Autorzy: Anna Scheibe

Warianty tytułu

The Role of Informal Information in the Purchase Decision Making Process

• Języki publikacji: PL

Abstrakty

Celem opracowania jest usystematyzowanie dostępnych wyników badań dotyczących wpływu nieformalnych informacji na zachowania nabywców. Na bazie analizy literatury uznano, że wpływ ten uzależniony jest od trzech grup czynników tj. typu nabywcy, rodzaju produktu oraz charakteru informacji i jej źródeł. W opracowaniu przedstawiono wpływ wyżej wymienionych grup czynników na zachowanie nabywców. Wskazano także ograniczenia dokonanej analizy i możliwe kierunki dalszych badań. (abstrakt oryginalny)

EN

The aim of the publication is to systematize the research results related with the influence of an informal information on customer behavior. On the basis of literature analysis, it has been concludes that all the factors influencing the impact of the information on customers' purchase decision depends on three groups of factors: customer, product and information. The publication describes the influences of these groups of information-related factors on customer perception and behavior. Limitations of the research and suggestion for the future have also been indicated. (original abstract)

Słowa kluczowe

PL

Internet; Podejmowanie decyzji; Informacja w internecie; Decyzje konsumenckie; Zachowania konsumenta

EN

Internet; Decision making; Information on the Internet; Consumer decision; Consumer behaviour

• Czasopismo: Zarządzanie i Finanse
• Rocznik: 2012
• Numer: R. 10, nr 4, cz. 2
• Strony: 229--239

Twórcy

autor

Anna Scheibe

• Uniwersytet im. Adama Mickiewicza w Poznaniu

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