PL EN


Preferencje help
Widoczny [Schowaj] Abstrakt
Liczba wyników
2014 | nr 1 | 11--29
Tytuł artykułu

Reputation Perception in Small to Medium-Sized Enterprises

Warianty tytułu
Percepcja reputacji w małych i średnich przedsiębiorstwach
Języki publikacji
EN
Abstrakty
EN
This paper examines reputation perception in the context of SMEs which is an important aspect of Small Business Strategy and Organization. Most of research was conducted about large corporations. There is a big research gap and the great need for research on small to medium-sized enterprises (SMEs) reputation, not least because perceived reputation might be different but also can play out differently for them. This paper presentsan empirical study on the perception of reputation in the context of SMEs. The (Empirical) research was conducted on a sample of one hundred fifty six enterprises from south-east Poland. Findings shows that SMEs use heuristics which may play a crucial rule in reputation assessment. (original abstract)
Artykuł przedstawia wyniki badań w obszarze reputacji i jej postrzegania przez MSP. Obszar ten jest bardzo istotnym z perspektywy badań poświęconych podejmowania decyzji z zakresu Strategii i Organizacji MSP. Szczególnie dlatego, że większość badań zostało przeprowadzonych głównie na dużych i międzynarodowych firmach. Tym samym badanie wypełnia istniejącą lukę badawczą w badaniach z tego zakresu nie tylko w Polsce ale także zagranicą. Badanie zostało przeprowadzone na próbie 156 MSP z regionu Polski Południowo-Wschodniej. Wyniki badań wskazują na wykorzystywanie przez MSP heurystyk decyzyjnych w obszarze reputacji i pełnienia przez nich bardzo ważnej roli w procesie oceny reputacji. (abstrakt oryginalny)
Rocznik
Numer
Strony
11--29
Opis fizyczny
Twórcy
  • University of Rzeszów, Poland
  • University of Rzeszów, Poland
Bibliografia
  • 1. Arend, R.J., and Wisner, J.D. (2005). Small business and supply chain management: is there a fit?. Journal of Business Venturing, 20 (3), 403-436.
  • 2. Aldrich, J.H., and Nelson, F.D. (1984). Linear probability, logit, and probit models. Series: Quantitative Applications in the Social Sciences 45. SAGE University Paper.
  • 3. Ajzen, I., and Fishbein M. (1980). Understanding attitudes and predicting social behavior. Englewood Cliffs. NJ: Prentice-Hall.
  • 4. Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50 (2), 179-21.
  • 5. Audretsch, D. В., Keilbach, M. С., and Lehmann, E. E. (2006). Entrepreneurship and Economic Growth. New York: Oxford University Press.
  • 6. Bamett, ML., Jermier, J.L., and Lafferty, B.A. (2006). Corporate Reputation: The Definitional Landscape. Corporate Reputation Review, 9(1), 26-38.
  • 7. Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99-120.
  • 8. Bebbington, J., Larrinaga, C., and Moneva, J.M. (2008). Corporate social reporting and reputation risk management. Accounting, Auditing and Accountability Journal 21(3), 337-361.
  • 9. Bromley, D.B. (2002). Comparing corporate reputations: league tables, quotients, benchmarks, or case studies?. Corporate Reputation Review, 5(1), 35-50.
  • 10. Burke, R.J., Martin, G., and Copper, C.L. (2011). Corporate Reputation (Psychological and Behavioral Aspects of Risk). Gower, Fumam UK.
  • 11. Carmeli, A, and Tishler, A. (2004). The relationship between Intangible Organizational Elements and Organizational Performance. Strategic Management Journal, 25(13), 1257-1278.
  • 12. Ceci, F., and Lubatti, D. (2012). Personal relationships and innovation diffusion in SME networks: A content analysis approach. Research Policy, 41, 565- 579.
  • 13. Clarkson, M. (1995). A stakeholder framework for analyzing and evaluating corporate social performance. Academy of Management Review, 20(1), 92-117.
  • 14. Cooke, P., and Wills, D. (1999). Small firms, social capital and enhancement of business performance through innovation programmes. Small Business Economics, 13,219-234.
  • 15. Davies, G. (2008). Employer branding and its influence on managers. European Journal of Marketing, 42, 667-81.
  • 16. Davenport, S., and Bibby, D. (1999). Rethinking a national innovation system: the small country as "SME". Technology Analysis and Strategic Management, 11(3), 431-462.
  • 17. Deelmann, T., and Loos, P. (2002). Trust Economy: Aspects of reputation and trust building for SMEs in ebusiness. Eight Americas Conference on Information Systems, 2113-2121.
  • 18. Deephouse, D.L., and Carter, S.M. (2005). An examination of differences between organizational legitimacy and organizational reputation. Journal of Management Studies, 42(2), 329-360.
  • 19. De Kok, J., Vroonhof, P., Verhoeven, W., Timmermans, N., Kwaak, T., Snijders J., and Westhof, F. (2011). Do SME s create more and better jobs?. EIM Business and Policy Research Report, Available at: http://ec.europa.eu/enteфrise/policies/sme/facts-flguгes-analysis/performance-review/files/supporting-documents/2012/do-smes-create-more-and-better-jobs_en.pdf, accessed 25 February 2013.
  • 20. Dollinger, M.J., Golden, P.A., and Saxton, T., (1997). The effect of reputation on the decision to joint venture. Strategic Management Journal 18 (2), 127-140
  • 21. Dowling, G.R. (1994). Corporate Reputations. Oxford University Press, London.
  • 22. Dowling, G. R. (2004). Corporate reputations: should you compete on yours?. California Management Review, 46, 19-36.
  • 23. Donckles, R. and Lambrecht, J. (1997). The network position of small business: An explanatory model. Journal of Small Business Management, 13-25
  • 24. Eisenegger, M. (2009). Trust and reputation in the age of globalization, in J. Klewes, and R.,Wreschniok (eds) Reputation Capital: Building and Maintaining Trust in the 21st Century (pp.11- 20), Berlin Heidelberg: Springer-Verlag.
  • 25. Fishbein, M., and Ajzen, I. (1975). Belief, attitude, intention, and behavior: An introduction to theory and research. Reading, MA: Addison-Wesley
  • 26. Ferguson, P.D., Deephouse, D., and Ferguson, W. L. (2000). Do strategic groups differ in reputation? Strategic Management Journal, 21(12), 1105-1215.
  • 27. Fombrun, C.J., and Shanley, M., (1990). What's in a name? Reputation building and corporate strategy. Academy of Management Journal, 33(2), 233-258.
  • 28. Fombrun, C. J. (2001). Corporate reputation as economic assets, in M. A., Hitt, R. E., Freeman, and J. S., Harrison, (eds.), The Blackwell handbook of strategic management (pp.289-312), Maiden: Blackwell Publishers.
  • 29. Fombrun, C.J., and Van Riel, C.B.M. (2003a). Fame and Fortune: How Successful Companies Build Winning Reputations. New Jersey: FT Press.
  • 30. Fombrun, C.J., and Van Riel, C.B.M. (2003b). The Reputational Landscape, in: J.M.T., Balmer and S.A., Greyser, (eds.), Revealing the Corporation: Perspectives on identity, image, reputation, corporate branding and corporate level marketing (pp.223-234). London: Routledge.
  • 31. Fortune Magazine (2012). The World's most admired companies (2012). Available at: http://money.cnn.com/magazines/fortune/most-admired/2012/faq/howitworks.html, Accessed 25 February 2013.
  • 32. Gallato, C.G., Rashid, S., Suryasaputra, R., Warokka, A., Reamillo, K.A.G., and bin Abdullah, H.H. (2012). Fostering Niches among SMEs in Malaysia through Organizational Commitment, Leadership, Organizational Culture and Job Satisfaction. Journal Of Innovation Management In Small and Medium Enterprises, 1-12.
  • 33. Gaultier-Gaillard, S., Louisot, J.P., and Rayner, J. (2009). Managing Risks in reputation - from theory to practice, in: J. Klewes, R. Wreschniok (eds ), Reputation Capital (pp. 161-178), Berlin Heidelberg: Springer-Verlag.
  • 34. Gigerenzer, G., Todd, P.M., and the ABC Research Group (1999). Simple heuristics that make us smart. Oxford: Oxford University Press.
  • 35. Gigerenzer, G., and Goldstein, D.G. (1996). Reasoning the fast and frugal way: Models of bounded rationality. Psychological Review, 104, 650-669.
  • 36. Gigerenzer G. (2008). Rationality for Mortals, Oxford University Press, New York.
  • 37. Gigerenzer, G., and Goldstein, D.G. (1996). Reasoning the fast and frugal way: Models of bounded rationality. Psychological Review, 104, 650-669.
  • 38. Gigerenzer, G., and Todd, P.M. (2000). Precise of simple heuristics that make us smart. Behavioral and Brain Science, 23, 727-780.
  • 39. Gigerenzer, G., and Todd, P.M. (2003). Bounded Rationality to the world. Journal of Economic Psychology, 24, 143-165.
  • 40. Gils A.V. (2005). Management and Governance in Dutch SMEs. European Management Journal, 23(5), 583-589
  • 41. Goldstein, D.G., and Gigerenzer, G. (2002). Models of ecological rationality: The recognition heuristic. Psychological Review, 109, 75-90.
  • 42. Hall, R. (1993). A framework linking intangible resources and capabilities to sustainable competitive advantage. Strategic Management Journal, 14 (8), 607-618.
  • 43. Hill and Knowlton (2006). Intangibles directly influence financial analyst opinions according to Global Hill and Knowlton "Return on reputation" study. Press release, Available at: http://www.ipsos-mori.com/researchpublications/researcharchive/488/Reputation-Crucial-To- Ratings.aspx, Accessed 25 February 2013.
  • 44. Hosmer, D.W., and Lemeshow, S. (2000). Applied logistic regression - Second Edition, John Wiley and Sons: New York.
  • 45. Kahneman, D., Slovic, P., and Tversky, A. (1994). Judgment Under Uncertainty: Heuristics and Biases Cambridge University Press.
  • 46. Kahneman, D., and Tversky, A. (2000). Choices, Values and Frames, Cambridge University Press, New York.
  • 47. Lavrac, N., Ljubic, P., Jermol, M., and Bolhalter, S. (2004). A decision support approach to trust modeling in networked organizations. In: L.M., Camarinha-Matos (ed.), Collaborative Networks and Breeding Environments (pp.167-175). USA-Norwell: The Kluwer Academic Publishers - Springer.
  • 48. Lee, H., D. Kelley, Lee, J., and Lee, S. (2012). SME Survival - the impact of internationalization, Technology Resources and Alliances, Journal of Small Business Management, 50(1 ), 1-19.
  • 49. Little, P L., and Little, B.L. (2000). Do perceptions of corporate social responsibility contribute to explaining differences in corporate price-earnings ratios? A research note. Corporate Reputation Review, 3(2), 137-142.
  • 50. Laahdesmaki, M., and Siltaoja, M. (2010). Towards a Variety of Meanings - Multiple Representations of Reputation in the Small Business Context. British Journal of Management, 21, 207-222.
  • 51. Luoma-aho, V. (2007). Neutral reputation and public sector organizations. Corporate Reputation Review, 10(2), 124-143.
  • 52. Lopez, V., and Iglesias S., (2010). A reputational - Performance Framework in an SME context: Some Empirical Evidence from Spain. Irish Journal of Management, 35-66.
  • 53. MacMillan, K, Money, K, Downing, S. J. and Hillenbrand C. (2005). Reputation in relationships: Measuring experiences, emotions and behaviors. Corporate Reputation Review, 8(3), 214-232.
  • 54. Mutch N., and Aitken R (2009). Being fair and being seen to be fair: Corporate reputation and CSR partnerships. Australasian Marketing Journal, 17. 92-98.
  • 55. Massa, S., and Testa, S. (2008). Innovation and SMEs: misaligned perspectives and goals among entrepreneurs, academics, and policy makers. Technovation, 28 (7), 393-407.
  • 56. Newell, B.R. (2005). Re-visions of rationality? Trends in Cognitive Sciences, 9(1 ), 11-15.
  • 57. OECD (2004). Promoting enterprenuership and innovative SMEs: in a Global Economy. Available at: http://www.oecd.org/cfe/smes/31919278.pdf, Accessed 25 February 2013.
  • 58. Orford, J., Herrington, M., and Wood, E. (2004). Global Entrepreneurship Monitor South African Executive Report. Available at: http://www.gbs.nct.ac.za/gbswebb/userfiles/gemsouthafrica2000pdf, Accessed 25 February 2013.
  • 59. Post, J. E., and Griffin, J. J. (1997.) Corporate reputation and external affairs management. Corporate Reputation Review, 1(1), 165-171.
  • 60. Ponzi, L.J, Fombrun, C.J., and Gardberg, N.A. (2011). RepTrak ™ Pulse: Conceptualizing and Validating a Short-Form Measure of Corporate Reputation. Corporate Reputation Review (2011) 14(1), 15-35.
  • 61. Potocki, T., and Wierzbiński, В. (2013). The importance of trust and reputation on Small and Medium Enterprises (SMEs) in their business activity, EBES Anthology 2012, Istambuł, 63-74.
  • 62. Polish Agency for Enterprise Development (2012). Raport o stanie sektora matych i średnich przedsiębiorstw w Polsce, Available At: www.parp.gov.pl/files/74/81/469/12554.pdf, Accessed 25 February 2013.
  • 63. Radas, S., and Ljiljana, В. (2009). The antecedents of SME innovativeness in an emerging transition economy. Technovation, 29 (6-7), 438-450.
  • 64. Radner, R. (1997). Economic Survival, in D P, Jacobs, E., Kalai, Ml, Kamien (eds), Frontiers of Research in Economic Theory: The Nancy L/Schwartz Memorial Lectures 1983-1997 (pp.183-210), Cambridge University Press.
  • 65. Roberts, P. and Dowling, G. 2002. Corporate reputation and sustained superior financial performance. Strategic Management Journal, 23(12), 1077-1093.
  • 66. The European Commision Dorectorate-General for Enterprise and Industry (2007). Opportunity and Responsibility, Available at: http://ec.europa.eu/enterprise/policies/sustainablebusiness/files/csr/documents/ree_report_en.pdf, Accessed 25 February 2013.
  • 67. Wepener, M L. (2005). A structure approach to reputation management as a contributor corporate reputation performance and financial performance. University of Stellenbosch Business School Working Paper, 0002.
  • 68. Wicks, A. C., Berman, S. L., and Jones, T. M. (1999). The Structure of Optimal Trust: Moral and Strategic Implications. The Academy of Management Review, 99-116.
  • 69. Wymenga, P., Spanikova, V., Barker, A., Konings, J., and Canton, E. (2012). EU SMEs in 2012: at the crossroads. Ecorys and Cambridge Econometrics, Available at: http://ec.europa.eu/entemrise/policies/sme/facts-figures-analysis/performance-review/files/supporting-documents/2012/annual-report_en.pdf, Accessed 25 February 2013.
  • 70. Tambunan, T. (2006). Micro, Small and Medium Enterprises and Economic Growth; Center for Industry and SME Studies, Working Paper Series, 4, Available at: http://www.fe.trisakti.ac.id/pusatstudi_industri/PUSAT%20STUDY%20TULUS%20TAMBUNAN/Pus at%20Studi/Working%20Paper/WP14.pdf, Accessed 25 February 2013.
  • 71. Simon, H.A. (1959). Theories of Decision-Making in Economics and Behavioral Science, American Economic Review, 21, 253-283.
  • 72. Simon, H.A. (1982). Models of Bounded Rationality, MIT Press, Cambridge, MA.
  • 73. Simon, H.A. (1999). Bounded Rationality in Social Science: Today and Tomorrow, Mind&Society,1, 25-39.
  • 74. Schnietz, K. E., and Epstein, M. J. (2005). Exploring the financial value of a reputation for corporate social responsibility during a crisis. Corporate Reputation Review, 7(1), 327-345.
  • 75. Yuhee, J, and Takeuchi, N. (2010). Performance implications for the relationships among top management leadership, organizational culture, and appraisal practice: testing two theory-based models of organizational learning theory in Japan. International Journal Of Human Resource Management [online journal], 21(11).
Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
bwmeta1.element.ekon-element-000171260561

Zgłoszenie zostało wysłane

Zgłoszenie zostało wysłane

Musisz być zalogowany aby pisać komentarze.
JavaScript jest wyłączony w Twojej przeglądarce internetowej. Włącz go, a następnie odśwież stronę, aby móc w pełni z niej korzystać.