Usability of Mobile Distribution Channel for Financial Services

• Autorzy: Marcin Lipowski
• Języki publikacji: EN

Abstrakty

EN

The paper presents results of the studies users of mobile banking. The research confirmed that users of mobile banking use other sales channels for financial services more frequently and more intensively. The most popular functions using by mobile banking customers were checking accounts. Mobile banking is perceived as insecure, even more than internet banking. The most expected functionality of mobile banking is the ability to make NFC mobile payments for purchases in store. (original abstract)

Słowa kluczowe

EN

Financial services; Distribution

PL

Usługi finansowe; Dystrybucja

• Czasopismo: Studia Ekonomiczne / Uniwersytet Ekonomiczny w Katowicach
• Rocznik: 2013
• Numer: nr 150 La société de l'information : perspective européenne et globale : la société de l'information et ses enjeux pour les entreprises
• Strony: 170--179

Twórcy

autor

Marcin Lipowski

• Maria Curie-Skłodowska University in Lublin, Poland

Bibliografia

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